What you avoid controls you.”

Read that again. That thing you keep putting off? That conversation you won’t have? That workout you skip? That’s the exact shit that has you stuck.

Avoidance feels good for like… 10 seconds. It’s that fake relief where you tell yourself, “I’ll deal with it later.” But every time you dodge discomfort, you’re actually feeding fear, shame, and procrastination. You’re training your brain to run.

And here’s the kicker: every single thing you say you want—healing, growth, fat loss, confidence, success—lives on the other side of leaning into discomfort on purpose.