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Episode 135: Claire Vo: The Return on Digital Experience Optimization
In this MarTech Interview, we speak to Claire Vo, SVP of Product Management at Optimizely. Claire has been assisting the world's largest brands to implement successful experimentation programs and she shares her insights with our listeners on why and how to get started!
Questions that we cover in our interview:
Optimizely helps marketers headline ideas, images, CTA's, colors, graphics, in-code pricing algorithms and more. The platform lets you control how many people see your experiments and then measures their responses by segment. And with their patented Stats Engine technology, you always get fast, trusted results.
Special Guest: Claire Vo.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Sample Size Calculator — Optimizely's A/B test sample size calculator is powered by the formula behind our their new Stats Engine, which uses a two-tailed sequential likelihood ratio test with false discovery rate controls to calculate statistical significance.
- Optimizely — Optimize your digital experiences across every device and every customer touchpoint with the industry's leading experimentation platform.
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By Douglas Karr
4.7
1111 ratings
In this MarTech Interview, we speak to Claire Vo, SVP of Product Management at Optimizely. Claire has been assisting the world's largest brands to implement successful experimentation programs and she shares her insights with our listeners on why and how to get started!
Questions that we cover in our interview:
Optimizely helps marketers headline ideas, images, CTA's, colors, graphics, in-code pricing algorithms and more. The platform lets you control how many people see your experiments and then measures their responses by segment. And with their patented Stats Engine technology, you always get fast, trusted results.
Special Guest: Claire Vo.
Sponsored By:
- DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia
Support Martech Zone Interviews
Links:
- Sample Size Calculator — Optimizely's A/B test sample size calculator is powered by the formula behind our their new Stats Engine, which uses a two-tailed sequential likelihood ratio test with false discovery rate controls to calculate statistical significance.
- Optimizely — Optimize your digital experiences across every device and every customer touchpoint with the industry's leading experimentation platform.