Martech Zone Interviews

Efficient document management is essential. From editing PDFs to integrating advanced e-signature capabilities, businesses need robust, user-friendly solutions that streamline workflows. However, traditional tools often have limitations due to high costs, outdated technology, or poor integration with other software.

Foxit provides a powerful alternative with its suite of products designed to transform how organizations handle digital documents. Foxit is a comprehensive PDF solution platform known for its intuitive features, affordability, and seamless integration capabilities. It provides tools for productivity, developer needs, enterprise management, and more.

Each product within the Foxit ecosystem is crafted to make document handling more efficient and accessible. Foxit product suite and key offerings:

For organizations seeking robust document management solutions with significant cost savings, Foxit’s Enterprise offerings provide powerful tools like centralized license management and automated document processing, ensuring streamlined operations and maximizing efficiency across teams:

Foxit integrates effortlessly with major productivity tools and platforms, enabling teams to work within the software they already use:

All tools are accessible online, allowing users to manage documents efficiently without downloading additional software.

To begin, users can explore the free tools on the Foxit website or start a trial for more advanced products like the Foxit PDF Editor. After selecting a product, users can download it to their device and follow the straightforward installation instructions. Foxit provides dedicated support for business users to ensure smooth team implementation and integration.

Ready to revolutionize your document management? Explore Foxit’s complete range of products and discover how these tools can streamline your workflows, enhance productivity, and ensure secure document handling.

Get Started with Foxit Today

©2024 DK New Media, LLC, All rights reserved | Disclosure

Originally Published on Martech Zone: Foxit: Elevate Your Document Management, E-Sign Workflows, and PDF Experience

On September 19th, Claritas released our annual Hispanic Market Report, a comprehensive study of the demographics, behaviors, and preferences of the fastest-growing segment of the US population. 

What makes the Hispanic market uniquely complex to engage with is its linguistic dominance and cultural diversity. Immigrants from Mexico, Cuba, and many other Spanish-speaking countries and U.S. citizens from Puerto Rico are included. This means the dialects, cultures, behaviors, interests, and values can vary among Hispanics, perhaps more than you might expect. Despite the variances, this year’s report uncovers several insights that marketers should make note of to serve and optimize engagement with the booming market. 

The implications of this year’s findings are many and detailed throughout the report are many.  Most importantly, they point to one major requirement for success. As the Hispanic population continues to grow while increasing in spending power and lifetime value, marketers across all categories need to develop the right strategies to engage these audiences or they will be left behind. 

Download the Hispanic Market Report

©2024 DK New Media, LLC, All rights reserved | Disclosure

Originally Published on Martech Zone: As the US Hispanic Population Eclipses 68 Million Mark, Dynamic Shifts in Offer Unique Marketing Opportunities for 2024

In a rapidly evolving digital world, businesses are constantly challenged to meet customer expectations. As channels multiply and data sources proliferate, many brands struggle with fragmented customer data, resulting in disjointed, inefficient communication strategies. This can lead to poor customer experiences (CX), decreased retention, and lower lifetime value (CLV).

MoEngage transforms customer engagement by providing a unified platform that combines customer data, real-time insights, and multi-channel marketing. Since its founding, MoEngage has become a trusted leader in customer engagement, empowering over 1,200 global brands across 60+ countries. With MoEngage’s platform, brands can leverage advanced analytics, personalized web and app experiences, and real-time alerts to create meaningful customer connections.

MoEngage helps businesses streamline their customer engagement strategy with an integrated suite of products designed to drive results. Through advanced analytics and cross-channel engagement, MoEngage enables companies to:

MoEngage offers a suite of powerful tools designed to help brands build meaningful customer relationships through data-driven insights, personalized interactions, and seamless cross-channel engagement. Each product within the platform addresses a critical aspect of customer engagement, making it easy for brands to unify their data, deliver personalized experiences, and send real-time updates effortlessly. Here’s a closer look at MoEngage’s core offerings:

Getting started with MoEngage is straightforward. Users can access a centralized dashboard that comprehensively views customer data, campaign performance, and real-time insights. MoEngage’s suite of products works together to enable a cohesive customer engagement strategy that is easy to manage and scale. Whether sending out a multi-channel marketing campaign, personalizing a web experience, or configuring real-time alerts, MoEngage equips brands with the tools they need to make data-driven decisions and deliver exceptional customer experiences.

At MoEngage, customer-centricity, innovation, and community-building are at the heart of everything they do:

MoEngage‘s comprehensive customer engagement platform is a powerful solution for brands looking to unify their marketing efforts and connect meaningfully with customers. With a track record of innovation, trusted by major brands, and supported by a robust community, MoEngage is poised to help businesses elevate their customer engagement strategies and achieve lasting success.

Ready to transform your customer engagement strategy? Discover how MoEngage’s powerful, unified platform can help you build lasting connections with your customers.

Request a MoEngage Demo

©2024 DK New Media, LLC, All rights reserved | Disclosure

Originally Published on Martech Zone: MoEngage: Unify Customer Data and Drive Engagement Across Web and Mobile App Channels

Creating and selling online courses is a powerful way to share expertise and generate income, but it can be challenging without the right tools. Many course creators struggle to find a platform that integrates engaging learning experiences, seamless marketing tools, and robust management features while maintaining full control of their brand.

LearnWorlds is an AI-powered Learning Management System (LMS) built specifically for course creators, trainers, and businesses looking to launch and scale profitable online education programs. With a comprehensive suite of tools, LearnWorlds helps users create, market, and sell courses, all from one scalable platform. Whether you’re just starting or looking to grow your online academy, LearnWorlds offers everything you need to succeed.

One of LearnWorld’s key benefits is its all-in-one approach. By integrating course creation, marketing, and sales tools into a single platform, LearnWorlds eliminates the need for multiple software subscriptions, reducing complexity and costs. Course creators can focus on crafting high-quality learning experiences while LearnWorlds takes care of the technical and operational side.

The platform also provides extensive branding and customization options. From fully branded websites and mobile apps to customizable course pathways, creators can control their brand identity completely. LearnWorlds even allows white-labeling, delivering the entire learning experience under the creator’s brand.

Another benefit is the built-in marketing engine. LearnWorlds helps maximize revenue through advanced sales tools like bundles, subscriptions, upsells, and cross-sells, all while offering seamless integration with popular marketing platforms to scale and grow. Its affiliate program feature makes building a network of partners to promote your courses easier than ever.

LearnWorlds stands out by offering comprehensive features designed to support course creators and businesses in every aspect of their online education strategy. Whether focused on delivering engaging learning experiences, building a solid brand presence, or maximizing sales and marketing efforts, LearnWorlds has the tools to help you succeed.

The platform’s features empower creators to craft high-quality courses, seamlessly manage and scale their business, and integrate advanced marketing strategies—all from one powerful, scalable platform. Here’s a closer look at the tools that drive success across these multiple strategies.

Getting started with LearnWorlds is straightforward. Simply sign up for a free trial and begin building your courses using its intuitive drag-and-drop interface. You can create multimedia-rich lessons with videos, assessments, surveys, and live sessions. From there, personalize your course pathways, build your website, and connect with your favorite tools to enhance the learning experience.

Once your courses are ready, launch your marketing campaigns and sell through the platform’s advanced checkout and payment options. Monitor performance with the built-in analytics and reporting features to optimize your strategy over time.

LearnWorlds is the go-to platform for course creators who want to turn their knowledge into profit. With its powerful course creation tools, flexible customization options, and built-in marketing engine, the possibilities for scaling an eLearning business are endless.

Ready to launch your online academy?

Start Your Free LearnWorld’s Trial Today!

©2024 DK New Media, LLC, All rights reserved | Disclosure

Originally Published on Martech Zone: LearnWorlds: The Ultimate LMS for Building Profitable Online Courses

Running a local service business means juggling endless tasks—from attracting customers to managing appointments, invoices, and reviews. The constant need for visibility and customer engagement can feel overwhelming for HVAC technicians, electricians, auto detailers, plumbers, handymen, landscapers, home cleaners, locksmiths, movers, and home inspectors. Thankfully, GoSite is here to simplify everything, bring your business online, and help you thrive in a digital world where being found is essential.

GoSite is a comprehensive platform designed to boost online visibility and streamline operations for local service businesses. With a suite of powerful tools, it allows you to create a professional online presence, get discovered by customers, and easily manage everything from reviews to payments—all from a single mobile app.

GoSite provides local service professionals with an end-to-end solution that makes growing a business easier and more efficient. For local service businesses, the platform offers these critical benefits:

From the moment a customer searches for a service online to the final payment, GoSite helps local service professionals at every step of the journey. It ensures that your business is easily found when potential clients search for services, helps convert leads into paying jobs with seamless communication and online booking, and keeps your operations organized with easy-to-use tools like invoicing and payments.

GoSite even helps you build trust by automating review requests and managing customer feedback, ensuring that every interaction strengthens your reputation and brings in more business. Here’s how GoSite supports each stage of your customer journey:

It’s simple to begin with GoSite. Start by signing up, and the platform will guide you through setting up your online presence, integrating your business across all major directories, and syncing with your existing tools like QuickBooks. You’ll be able to manage everything—appointments, payments, reviews, and customer communications—from GoSite’s intuitive app, all while increasing your business’s visibility.

Don’t miss out on potential customers. Get GoSite today and make your business visible, efficient, and easy to find online. Start turning inquiries into paying jobs and grow your reputation with every customer interaction.

Get Started Today

©2024 DK New Media, LLC, All rights reserved | Disclosure

Originally Published on Martech Zone: GoSite: The All-in-One Solution for Your Local Service Businesses

Stakes are getting higher for today’s businesses as markets become more competitive with each passing minute. In such a dynamic, fast-paced environment, staying ahead is not just about having the best products or the latest technology but more about understanding the market and customers better than anyone else. How can businesses achieve this amid intensifying competition and shifting consumer preferences?

This is where market research comes into play. It gives businesses the much-needed strategic advantage that empowers them to navigate uncertainty and seize opportunities before their rivals even see them coming. By diving deep into emerging market trends, customer behavior, and competitive intelligence, market research offers businesses actionable insights that can help them in making informed decisions, tailor their strategies, and ultimately position themselves for success.

Let’s explore how market research can give you the edge in staying miles ahead of the competition and making your mark in a crowded marketplace. 

Guesswork and gut feeling are insufficient when navigating today’s markets. Businesses today must source and analyze vast amounts of data to stay in the market, much less make a mark. Market research companies equip them with the data and insights needed to navigate challenges, seize opportunities, and drive growth. 

Here are some of the primary benefits that businesses can reap by investing in market research:

Given these advantages, it is no wonder that companies are increasingly turning to market research companies to enhance their offerings and bottom lines and improve customer experiences. 

In the quest for success, choosing the right market research company is crucial for companies. First and foremost, they need to seek out firms with a proven track record in delivering valuable, accurate, and actionable insights, preferably through the use of cutting-edge tools and methodologies to gather and analyze data.

Businesses need an experienced market research firm that offers a range of services, from data collection and analysis to strategic recommendations, to cover all aspects of their research needs. Last but not least, they also need to ensure that the firm operates with transparency and integrity, providing clear, unbiased results.

A market research company like Borderless Access fits the bill and more. Its comprehensive consumer insights solution and product ecosystem can address clients’ research, insights, or analytics needs. The firm offers a range of digital market research solutions that provide precise and reliable data from audiences worldwide through a well-representative sample mix. Utilizing access platforms, the firm ensures efficient insights with high-speed and quality responses are within businesses’ reach. Having expertise in B2C, B2B, and healthcare segments, it is a preferred partner for companies’ market research needs.

Rest assured that by partnering with market research firms like Borderless Access, companies can go beyond merely gathering data—they can actually gain a strategic advantage that will keep them out of competition. 

The adage knowledge is power holds true for businesses operating in an increasingly competitive marketplace. The more quality data and actionable insights they have, the more powerful their position in the markets. 

So, are you ready to unlock your business’s full potential? Start by exploring how a market research company can help you make informed decisions, enhance your offerings, and elevate customer satisfaction. 

Don’t wait for the market to dictate your path—take charge with the power of market research. Because with the right insights, you can spot even the most fleeting golden opportunities and turn all potential challenges into growth drivers for your business.

Contact Borderless Access

©2024 DK New Media, LLC, All rights reserved | Disclosure

Originally Published on Martech Zone: Market Research: The Strategic Guide to Business Growth in the Digital Era

Understanding your users’ needs can make or break a product’s success. Often, user feedback is fragmented, difficult to track, and overwhelming. Product managers, developers, and marketing teams struggle to gather precise insights that lead to impactful decisions. The challenge lies in collecting feedback and doing so efficiently and in a way that genuinely drives growth.

Usersnap is a user feedback platform designed to address these challenges. It offers visual captures, in-product surveys, and feature request portals. It empowers teams to collect and streamline feedback from external customers and internal stakeholders, enabling faster, more informed decisions.

Usersnap makes it easy for teams to capture valuable insights, validate features, and prioritize tasks all in one place. With its customizable widgets, visual feedback tools, and powerful segmentation features, Usersnap significantly increases response rates and user satisfaction while cutting down on time spent on feedback loops. A few notable benefits include:

With over 20,000 trusted users, including companies like Microsoft, BBC, WP Engine, and Red Hat, Usersnap has helped businesses elevate their products by harnessing real-time, actionable feedback.

Getting started with Usersnap is simple and fast. Install the lightweight code snippet or use a plugin (like WordPress) to integrate feedback collection into your product. Configure feedback widgets and surveys and assign feedback categories based on your product goals. Personalized onboarding is available to help you hit the ground running.

Usersnap makes scaling your feedback collection easy, allowing your entire team to make decisions based on data-driven insights. Whether it’s bug tracking, feature validation, or understanding user sentiment, Usersnap is the all-in-one platform that grows alongside your product.

Collect 20 feedback entries for free and start improving your product with Usersnap.

Get Started with Usersnap

©2024 DK New Media, LLC, All rights reserved | Disclosure

Originally Published on Martech Zone: Usersnap: Elevate Your Product By Collecting Actionable User Feedback

So much attention is given to generating traffic that it’s not uncommon for the scales to be completely unbalanced when it comes to the other, no less important, operator in the traffic management equation – monitoring. 

Monitoring traffic lets you know who is visiting your website, where they are coming from, and where they are going within your site. One of the most important things you can do to increase your revenue significantly is to monitor your website traffic because it gives you greater insight into your users’ habits and behaviors. 

With such information, you can target your efforts in the most productive way, i.e., doing more of what works and less or eliminating things that do not or aren’t as productive.

If you are new to the idea of monitoring the social media traffic to your website (and you will be surprised at how many site owners don’t actively monitor their website statistics), start by asking yourself these basic questions:

Your answers will help you evaluate your social media marketing (SMM) effectiveness and other marketing efforts. However, with so many free and paid monitoring tools on the market, how do you decide the best way to monitor your website? The intelligent answer is to start with, or rather come back to, the information you want and why you want it, then go from there. 

A  common complaint against analytical tools and perhaps a reason why monitoring can end up on the do-some-day list is that they provide too much data in a complex manner, making interpretation time-consuming.

Most analytical tools will show you which search engines are sending people to your website and what they put into their search bar, resulting in your website showing up as the answer. In addition to showing you what people do to find your website via a search engine, the more sophisticated heatmapping tools can also:

Virtually every social media marketing platform offers the opportunity to integrate UTM tracking with the links you’re distributing on social media. If you’re not using a platform, you can append tracking parameters to every link you distribute on social media. This will enable you to track every social media referral back to your website by the source and medium.

Google Analytics Campaign UTM Builder

If you are still not convinced of the importance and benefits of monitoring, the thing that brings the performance home for me is that monitoring is invaluable in terms of getting to know your customers.

Despite how tempting and essential you believe your products and services to be, not everyone will stop by your website and purchase them. However, monitoring your website traffic lets you track where web users go and what they do on your site. As a result, you can make changes to your site based on their behavior using hard data as your foundation rather than random guesses. 

Knowledge is truly powerful when applied to web monitoring, as even basic tools enable you to track conversions (sales) and map out the steps leading to conversions in a way no offline medium can.

©2024 DK New Media, LLC, All rights reserved | Disclosure

Originally Published on Martech Zone: Why Monitoring Your Social Media Referred Site Traffic is as Important as Driving It!

Resellers face a common challenge: maximizing their online presence across multiple e-commerce marketplaces without losing track of their inventory or spending endless hours on manual tasks. Whether you’re selling on eBay, Poshmark, or other platforms, efficiently managing listings, tracking sales, and ensuring accurate inventory is no small feat. A single missed update could lead to double-selling, upset customers, and unnecessary stress. This is where Vendoo steps in to transform your reselling business.

Vendoo is a powerful crossposting platform that streamlines the entire process, allowing sellers to list their items across multiple marketplaces easily. With over 40,000 users, Vendoo is designed to save time, boost sales, and simplify reselling with impressive features.

Vendoo offers resellers a significant advantage by consolidating multi-channel management into one simple interface. Sellers can import, create, and cross-list their inventory across 11 leading marketplaces, including eBay, Poshmark, Etsy, Mercari, and Depop.

Not only does this save time, but Vendoo’s features, like automated delisting and relisting, prevent double-selling and help keep listings fresh. The platform also provides actionable analytics to track your sales performance, ensuring you make informed decisions. Features include:

Getting started with Vendoo is easy. After signing up, you can import your existing listings from your marketplace of choice or create new ones directly within the platform. Vendoo’s intuitive dashboard allows you to manage all your listings in one place. Once your listings are set up, you can crosspost them to other marketplaces with just a few clicks. The platform automatically tracks your inventory and sales, preventing double sales and ensuring that sold items are delisted from other marketplaces.

Vendoo is the go-to tool for resellers who want to expand their business across multiple marketplaces without the hassle. With features designed to save time, boost sales, and keep your inventory organized, Vendoo is the ultimate partner for any reseller looking to scale.

Don’t wait to simplify your reselling process and increase your sales.

Get Started With Vendoo

October Treat! Take 30% Off your first month with Code HALLOWEENCJ

©2024 DK New Media, LLC, All rights reserved | Disclosure

Originally Published on Martech Zone: Vendoo: The Ultimate Marketplace Crossposting Tool for Online Resellers

As the demand for building faster, more efficient websites grows, web developers and designers increasingly turn to WordPress’s block-based architecture to streamline their workflows. However, many still face challenges like slow page builders, repetitive design tasks, and bloated code that impacts site performance.

1. Gutenberg Editor
2. Understanding Blocks and Patterns
3. Blocksy: The Ultimate Theme Starter
   1. Why Blocksy is the Perfect Theme for Pattern-Based Development
   2. How to Get Started with Blocksy
   3. Why Blocksy Pro is Worth the Investment

While the initial industry response to the Gutenberg Editor was lukewarm, the WordPress core development team developed an incredible new methodology for building themes that should honestly replace most of the bloated third-party page builders that have consumed the market.

Blocks were introduced with the Gutenberg Editor, first released as part of WordPress 5.0 in December 2018. The Gutenberg Editor marked a significant shift from the classic editor, offering a block-based approach to content creation. Blocks allow users to add various content elements—like paragraphs, images, buttons, and galleries—each represented as individual blocks that can be easily arranged and customized within the editor.

Patterns, however, came later. They were introduced in WordPress 5.5 in August 2020. Patterns are essentially pre-configured groups of blocks designed to help users quickly insert complex layouts into their pages or posts without building them from scratch. While blocks serve as the basic content elements, patterns are a collection of these blocks arranged into a layout that can be reused across a website.

Blocks are individual elements that are great for constructing pages from the ground up, but creating more complex layouts can be time-consuming when done block by block.

That’s where Patterns come in. Patterns are pre-designed collections of blocks that form complete sections or layouts—like headers, galleries, call-to-action areas, and testimonials. Rather than building these sections from scratch every time, you can insert a pattern in a single click and have a fully designed section ready to go.

This approach makes Patterns a far more efficient solution than traditional page builders, which often rely on proprietary frameworks that add unnecessary code and slow down websites. With Patterns, you:

Unlike other page builders, which often produce excessive code and slow load times, Patterns and Gutenberg’s block-based approach ensures your site remains lightweight and fast, which is critical for SEO and user experience. Adding blocks and patterns with the Gutenberg Editor revolutionized how users build websites in WordPress, providing more flexibility, creativity, and control without needing to write any code.

Today, you can even utilize the Create Block Theme plugin to develop new blocks and package them into a custom theme!

Download the Create Block Theme Plugin

Still, developing your theme and assembling each pattern from scratch can be quite an undertaking. If you’d like to iterate your site’s theme development rapidly, you can utilize a theme that provides a selection of prebuilt, customizable blocks and patterns to start from.

Since the introduction of Patterns, website creation has become faster and more streamlined, especially for developers who want to avoid the downsides of traditional page builders. Patterns are reusable, customizable, and can be globally controlled for a more scalable solution. Additionally, pairing them with a Gutenberg-optimized theme like Blocksy unleashes the full potential of this system.

Blocksy is designed to enhance Gutenberg and maximize the advantages of working with Patterns. By combining Patterns with Blocksy’s ultra-fast, modular framework, developers and site owners can build sophisticated, visually stunning websites that are blazing fast. Here’s why this combination is superior to other page builders:

Whether you’re building a blog, e-commerce site, or business landing page, Blocks and Patterns combined with the Blocksy theme provide a scalable, efficient, and future-proof solution.

To fully take advantage of Patterns, you need a lightweight, flexible theme and built with Gutenberg in mind. Blocksy is the perfect match. Designed to be lightning-fast and fully compatible with Gutenberg, Blocksy makes integrating, customizing, and managing Patterns across your website easy.

With Blocksy, you get:

Key Features of Blocksy:

Pair patterns with Blocksy to truly unlock their power. Blocksy makes managing and editing Patterns seamless, thanks to its speed, customization capabilities, and full integration with Gutenberg. Import a Blocksy starter site, which comes pre-built with Patterns, and start customizing it to meet your brand’s specific needs.

While the free version of Blocksy offers extensive customization and performance features, Blocksy Pro unlocks even more advanced options for building unique websites. With Pro, you get:

Patterns in WordPress combined with the speed and flexibility of Blocksy provide an unbeatable solution for developers and site owners alike. With WordPress Patterns, you can streamline your workflow, maintain page consistency, and significantly improve site performance. Paired with Blocksy, you can build sophisticated websites that are lightning-fast and future-proof.

Ready to build your next… and last… WordPress site?

Download the Blocksy Theme

©2024 DK New Media, LLC, All rights reserved | Disclosure

Originally Published on Martech Zone: Blocksy: Why Patterns And The Gutenberg Editor Are The Optimal Solution For WordPress Theme Development