Justin and Emily, co-founders of Root+River, share their unique take on branding, its spiritual roots, and how to connect with the soul of your brand.

TOPICS DISCUSSED IN THIS EPISODE:

* We define defiant leaders as leaders who are sure certain that they want their business to change their industry or the world in some way.

* Emily and Justin walk through how they lead their clients to discover the soul of their brands.

* Brands are, at their heart, a spiritual (not religious) experience.

* How being unclear in your messaging leads to insecurity and makes us revert to sameness.

* Why your mission is important, not your mission statement.

* The best way to decide on a category and how to incorporate that in all of your language.

* The power in the spirit of play.

* The true definition of branding (hint: it’s not your logo or colors).

* Your root belief and how it is more important than “polarizing ideas”.

* Emily and Justin’s take on ethical marketing in 2021.

TRANSCRIPT:

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QUOTABLES:

“We believe every great brand is a spiritual experience.” – @RootandRiverClick To Tweet

“It starts with a willingness and a courage to be different across the board in an authentic way.” – @RootandRiverClick To Tweet

“There’s something renegade and heretical about being an entrepreneur.” – @RootandRiverClick To Tweet

“A great brand solves 1000 business problems.” – @RootandRiverClick To Tweet

“[Don’t] just think of [language] as a marketing tool, but think of it as a way of stewarding your business.” – @RootandRiverClick To Tweet

MORE ON JUSTIN + EMILY:

Website | Instagram

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