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In this episode of the Bourbon and Business Podcast, hosts Tyler and Dakota welcome Dr. James Barnes, founder of Bricks to Clicks and marketing professor at Mississippi State University. The conversation explores the evolution of digital marketing, the importance of understanding customer needs, and the role of storytelling in effective marketing strategies. Dr. Barnes shares insights on using AI in marketing, combating negative online reviews, and practical tips for small businesses to enhance their marketing efforts. The episode emphasizes the significance of authenticity and customer engagement in today's digital landscape.

Also featured in this episode is a bottle of Koval! Has this already been on the podcast? Listen in to find out!

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