In this episode of The SpaRetailer Podcast, Megan Kendrick interviews Fred Bachmann, owner of Bachmann’s Pools, Spas and Saunas in Wisconsin. They discuss Fred’s journey from a building contractor to a prominent figure in the hot tub industry. Fred delves into his early challenges, including renovating his showrooms during COVID and acquiring a failing business, which eventual turned out to be beneficial. Fred also shares insights into how aggressive marketing, top-notch service, and rigorous staff training have driven the store’s […]