The B2B Marketing and PR podcast

Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycle


Listen Later

The written version of this post, along with links to the cited resources, can be found here: https://www.swordandthescript.com/2026/02/shadow-sales-enablement/

...more
View all episodesView all episodes
Download on the App Store

The B2B Marketing and PR podcastBy Frank Strong