<p>The written version of this post, along with links to the cited resources, can be found here: <a href="https://www.swordandthescript.com/2026/02/shadow-sales-enablement/" rel="nofollow">https://www.swordandthescript.com/2026/02/shadow-sales-enablement/</a></p>

The written version of this post, along with links to the cited resources, can be found here: https://www.swordandthescript.com/2026/02/shadow-sales-enablement/

<p>The written version of this post, along with links to the cited resources, can be found here: <a href="https://www.swordandthescript.com/2026/02/shadow-sales-enablement/" rel="noopener noreferrer">https://www.swordandthescript.com/2026/02/shadow-sales-enablement/</a></p>

Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycle

This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.

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Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycle

Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycle