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This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.... more
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 142 episodes available.
March 24, 2026Episode 141: 10 things PR teams need from clients to do good workText verison of this post: https://www.swordandthescript.com/2026/03/good-pr-work/...more9minPlay
March 17, 2026Episode 140: 5 takes on Gartner’s new optimism for public relations in the age of artificial intelligenceText version of this post: https://www.swordandthescript.com/2026/03/gartner-earned-media-ai/...more12minPlay
March 10, 2026Episode 139: There’s little tolerance for mistakes in business, which is also a mistakeText version of this post can be found here: https://www.swordandthescript.com/2026/03/business-mistake/...more4minPlay
March 03, 2026Episode 138: Cliff notes to 3 different “State of PR” survey reportsText version of this post with links to these cited reports can be found here: Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream...more11minPlay
February 24, 2026Episode 137: The end of self-aggrandizing listicles in search and AIHere's the text version of this episode with links to the underlying resources: https://www.swordandthescript.com/2026/02/listicle-search/...more4minPlay
February 17, 2026Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycleThe written version of this post, along with links to the cited resources, can be found here: https://www.swordandthescript.com/2026/02/shadow-sales-enablement/...more6minPlay
February 10, 2026Episode 135: The top public relations priorities, challenges and opportunities in 2026 [survey]Here's the text version of this post with links to the cited resources: https://www.swordandthescript.com/2026/02/top-pr-priorities/...more11minPlay
February 03, 2026Episode 134: AI might get you on the short list, but it still takes people to move sales deals forwardHere's the text version of this episode, with links to the cited resources: https://www.swordandthescript.com/2026/01/ai-short-list/...more6minPlay
January 27, 2026Episode 133: Study quantifies the value of reputationHere's a link to the text version of this post: https://www.swordandthescript.com/2026/01/value-business-reputation/ And here's a link to the previous survey of financial analysts that see brand as a top measure of value, mentioned in this episode: https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/...more5minPlay
January 19, 2026Episode 132: Top objective: B2B marketers want media coverage at eventsHere's the text version of this post with links to the resoruces mentioned: https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/...more11minPlay
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 142 episodes available.