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The B2B Marketing and PR podcast
The B2B Marketing and PR podcast episodes
- Episode 167: Thought leadership works because it allows marketing to focus on the customer
Text version of this post: https://www.swordandthescript.com/2026/10/thought-leadership-marketing/
4 min - Episode 166: Addressing the root cause attribution challenges in B2B marketing
Text version of this post: https://www.swordandthescript.com/2026/10/value-b2b-marketing/
10 min - Episode 165: Content marketing is skipping best practices because it's over reliant on AI
Text version of this post with links to the cited resources: https://www.swordandthescript.com/2026/10/content-marketers-best-practices/
9 min - Episode 164: Prospective B2B customers are reading your content on personal time
Text version of this post: https://www.swordandthescript.com/2026/09/b2b-customers-content/
7 min - Episode 163: Marketing (and PR’s) obligation to the business if they want credibility
Text version of this post: https://www.swordandthescript.com/2026/09/marketing-business-credibility/
7 min - Episode 162: Marketing and comms see AI visibility as significant but are still navigating how to improve it
Text version of this post: https://www.swordandthescript.com/2026/08/ai-visibility-survey/
13 min - Episode 161: B2B CEOs think marketing is a waste: they can test that by turning marketing OFF
Text version of this post with links to the cited resources: https://www.swordandthescript.com/2026/08/turn-marketing-off/
4 min - Episode 160: A theory on why B2B marketing requires so many darn customer touches today
Text version of this post, which has links to all the citations and resources mentioned on this episode: https://www.swordandthescript.com/2026/08/b2b-marketing-touches/
11 min - Episode 159: International travelers to the World Cup remind Americans to be grateful
Text version of this post: https://www.swordandthescript.com/2026/07/world-cup-americans/
4 min - Episode 158: Have we seen this movie before? AI visibility is giving marketing and comms déjà vu
Text version of this post: https://www.swordandthescript.com/2026/07/ai-visibility-marcom/
9 min
About The B2B Marketing and PR podcast
From the publisher's feed
This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.