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This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.... more
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 138 episodes available.
February 24, 2026Episode 137: The end of self-aggrandizing listicles in search and AIHere's the text version of this episode with links to the underlying resources: https://www.swordandthescript.com/2026/02/listicle-search/...more4minPlay
February 17, 2026Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycleThe written version of this post, along with links to the cited resources, can be found here: https://www.swordandthescript.com/2026/02/shadow-sales-enablement/...more6minPlay
February 10, 2026Episode 135: The top public relations priorities, challenges and opportunities in 2026 [survey]Here's the text version of this post with links to the cited resources: https://www.swordandthescript.com/2026/02/top-pr-priorities/...more11minPlay
February 03, 2026Episode 134: AI might get you on the short list, but it still takes people to move sales deals forwardHere's the text version of this episode, with links to the cited resources: https://www.swordandthescript.com/2026/01/ai-short-list/...more6minPlay
January 27, 2026Episode 133: Study quantifies the value of reputationHere's a link to the text version of this post: https://www.swordandthescript.com/2026/01/value-business-reputation/ And here's a link to the previous survey of financial analysts that see brand as a top measure of value, mentioned in this episode: https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/...more5minPlay
January 19, 2026Episode 132: Top objective: B2B marketers want media coverage at eventsHere's the text version of this post with links to the resoruces mentioned: https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/...more11minPlay
January 13, 2026Episode 131: 7 non-negotiable digital trust signals PR must use in this era of distrustText version of this post: https://www.swordandthescript.com/2026/01/trust-signals-pr/...more14minPlay
January 06, 2026Episode 130: Corp comms in the era of distrustText version of this post (on LinkedIn) and here are the year-end summary posts I mention in this episode. 10 PR blog posts that summarize the state of comms in 2025 The top B2B marketing blog posts that sum up trends from 2025 An easy-to-read review of 17 B2B marketing studies summarizing 2025 ...more4minPlay
December 23, 2025Episode 129: Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictionsText version of this post with the links to the underlying resources: https://www.swordandthescript.com/2025/12/predictions-generative-ai-makes-pr-a-priority/...more37minPlay
December 16, 2025Episode 128: PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63]Full text and links to the underlying resources: https://www.swordandthescript.com/2025/12/ai-comms-tools/...more14minPlay
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 138 episodes available.