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This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.... more
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.
January 13, 2026Episode 131: 7 non-negotiable digital trust signals PR must use in this era of distrustText version of this post: https://www.swordandthescript.com/2026/01/trust-signals-pr/...more14minPlay
January 06, 2026Episode 130: Corp comms in the era of distrustText version of this post (on LinkedIn) and here are the year-end summary posts I mention in this episode. 10 PR blog posts that summarize the state of comms in 2025 The top B2B marketing blog posts that sum up trends from 2025 An easy-to-read review of 17 B2B marketing studies summarizing 2025 ...more4minPlay
December 23, 2025Episode 129: Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictionsText version of this post with the links to the underlying resources: https://www.swordandthescript.com/2025/12/predictions-generative-ai-makes-pr-a-priority/...more37minPlay
December 16, 2025Episode 128: PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63]Full text and links to the underlying resources: https://www.swordandthescript.com/2025/12/ai-comms-tools/...more14minPlay
December 09, 2025Episode 127: Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026Full text of this episode with links to charts and underlying resources: https://www.swordandthescript.com/2025/12/b2b-marketing-spend/...more17minPlay
December 02, 2025Episode 126: How PR and marketing pros are monitoring AI visibility for clients and brandsFull text with links to the resources, tools and people cited: https://www.swordandthescript.com/2025/11/monitoring-ai-visibility/...more23minPlay
November 25, 2025Episode 125: The next PR measurement conundrum: How do you measure AI visibility?Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2025/11/pr-measurement-ai-visibility/...more6minPlay
November 18, 2025Episode 124: 10 Fundamentals for Successful Media InterviewsText version of this post: https://www.swordandthescript.com/2017/08/b2b-media-interviews/...more7minPlay
November 04, 2025Episode 123: AI-generated PR copy: Reporters want editorial integrity and due diligenceText version with links to underlying resources: https://www.swordandthescript.com/2025/10/editorial-integrity-pr-ai/...more7minPlay
October 28, 2025Episode 122: Does long form content still have a place in the era of generative AI?Text version of this post with links to cited studies: https://www.swordandthescript.com/2025/10/purposeful-browsing-generative-ai/...more9minPlay
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.