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This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.... more
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 116 episodes available.
January 31, 2025Episode 65: The foundations of "storytelling" are universal across history and cultureText version with links to the underlying sources: https://www.swordandthescript.com/2023/05/b2b-marketing-storytelling/...more6minPlay
January 28, 2025Episode 64: Professional development ideas that PR and comms pros can start todayFull text: https://www.swordandthescript.com/2025/01/professional-development-pr-comms/...more30minPlay
January 24, 2025Episode 63: Repurposing content does NOT mean regurgitate in Content MarketingFull post: https://www.swordandthescript.com/2016/12/repurpose-content-marketing/...more3minPlay
January 21, 2025Episode 62: Marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long runLink to the text verison of this post with links to the underlying resources cited: https://www.swordandthescript.com/2025/01/11-b2b-marketing-measurement-statistics-to-consider/...more11minPlay
January 14, 2025Episode 61: A simple measurement framework for marketing and comms that aligns you with the CFOFull text with links to the underlying resources mentioned: https://www.swordandthescript.com/2025/01/marketing-comms-measurement/...more18minPlay
January 10, 2025Episode 60: What staying "on message" really meansFull text: https://www.swordandthescript.com/2020/09/staying-on-message/...more3minPlay
December 20, 2024Episode 59: Your response to negative business reviews count as much as the review ItselfFull text of this post and link to underlying resoruces: https://www.swordandthescript.com/2021/01/response-business-reviews/...more3minPlay
December 17, 2024Episode 58: 38 marketing and comms predictions for 2025Text version with links to underlying resources: https://www.swordandthescript.com/2024/12/marketing-comms-predictions-2025/...more47minPlay
December 13, 2024Episode 57: Good job! Research finds complimenting your competitors in marketing can tip the scales of sales in your favorFull text: https://www.swordandthescript.com/2021/10/complimenting-competitors/...more6minPlay
December 10, 2024Episode 56: PR Tech Sum 60: New products and problems across PR software landFull text: https://www.swordandthescript.com/2024/12/pr-software-land/...more18minPlay
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 116 episodes available.