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This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.... more
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 116 episodes available.
October 25, 2024Episode 46: Why Semrush acquiring Third Door Media is rock star content marketing playFull text with links to the underlying sources mentioned: https://customerthink.com/3-reasons-why-semrush-acquiring-third-door-media-is-rock-star-content-marketing-play/...more10minPlay
October 22, 2024Episode 44: A close look at the media monitoring section of Edelman’s report on generative AI for PR, marketing and commsFull text with links to the underlying resources: https://www.swordandthescript.com/2024/10/edelman-generative-ai/...more18minPlay
October 15, 2024Episode 42: CX and churn: marketing's struggle to make 10 different channels feel like a single experienceFull text with links to the underlying resoruces mentioned: https://www.swordandthescript.com/2024/10/cx-churn/...more6minPlay
October 11, 2024Episode 43: 3 credible benchmarks for planning B2B marketing budgets in 2025Full text with links to the mentioned resources: https://www.swordandthescript.com/2023/10/b2b-marketing-budget-as-a-percentage-of-revenue/...more6minPlay
October 10, 2024Episode 41: Behavioral science tips for getting the sales team to use content marketing makesFull text of this post with links to the underlying resources: https://www.swordandthescript.com/2023/05/b2b-marketing-sales-team/...more9minPlay
October 08, 2024Episode 40: PR Tech Sum No. 58: Generative AI inches along in public relationsFull text with links to resources mentioned: https://www.swordandthescript.com/2024/10/generative-ai-public-relations/...more11minPlay
October 03, 2024Episode 38: Most B2B marketing and PR professionals are not in direct contact with their customersFull text: https://www.swordandthescript.com/2021/06/b2b-marketing-writers/...more10minPlay
October 01, 2024Episode 39: Solid advice for for building customer references in B2B techFull text: https://www.swordandthescript.com/2024/09/customer-references/...more15minPlay
September 26, 2024Episode 37: Audience identification is always the first step for all marketing and communicationsFull text: https://www.swordandthescript.com/2023/09/audience-identification/...more2minPlay
September 24, 2024Episode 35: 7 B2B marketing ideas that people in the trenches say are working in right nowFull text: https://www.swordandthescript.com/2024/09/ideas-b2b-marketing/...more9minPlay
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 116 episodes available.