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This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.... more
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.
February 25, 2025Episode 71: Building a media list for PR is a strategic research process [contrarian view]Full text of this post with links to the sources cited: https://www.swordandthescript.com/2025/02/building-media-list-pr/...more6minPlay
February 21, 2025Episode 70: The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid MediaFull text with links to underlying resources: https://www.swordandthescript.com/2023/01/owned-shared-earned-paid-media/...more9minPlay
February 18, 2025Episode 69: How can PR and communicators 'pitch' an LLM?Full text of this post and links to the underlying resources: https://www.swordandthescript.com/2025/02/how-can-communicators-pitch-an-llm/...more8minPlay
February 11, 2025Episode 68: The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually mattersFull text: https://www.swordandthescript.com/2025/02/relationships-with-journalists/...more3minPlay
February 07, 2025Episode 67: What Makes Marketing and PR so HardHere's the tech version of this post: https://www.swordandthescript.com/2021/06/marketing-hard/...more2minPlay
February 03, 2025Episode 66: Are LLMs becoming the new front page for public relations?Link to the text version: https://www.swordandthescript.com/2025/01/llms-new-front-page/...more5minPlay
January 31, 2025Episode 65: The foundations of "storytelling" are universal across history and cultureText version with links to the underlying sources: https://www.swordandthescript.com/2023/05/b2b-marketing-storytelling/...more6minPlay
January 28, 2025Episode 64: Professional development ideas that PR and comms pros can start todayFull text: https://www.swordandthescript.com/2025/01/professional-development-pr-comms/...more30minPlay
January 24, 2025Episode 63: Repurposing content does NOT mean regurgitate in Content MarketingFull post: https://www.swordandthescript.com/2016/12/repurpose-content-marketing/...more3minPlay
January 21, 2025Episode 62: Marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long runLink to the text verison of this post with links to the underlying resources cited: https://www.swordandthescript.com/2025/01/11-b2b-marketing-measurement-statistics-to-consider/...more11minPlay
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.