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This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.... more
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 116 episodes available.
June 17, 2024Episode 15: Marketing spending on paid media soars at the expense of talent, tech and agenciesFull text: https://www.swordandthescript.com/2024/05/cmo-spending/...more11minPlay
June 17, 2024Episode 14: CMOs attribute success to marketing talentFull text: https://www.swordandthescript.com/2024/05/marketing-talent/...more6minPlay
May 10, 2024Episode 13: What does the silence in PR software speak? [PR Tech Sum 54]Full post: https://www.swordandthescript.com/2024/05/silence-pr-software/...more8minPlay
May 10, 2024Episode 12: Only 5% of B2B buyers are in market today; but where did that statistic come from?Full post: https://www.swordandthescript.com/2024/04/5-percent-b2b-buyers/...more7minPlay
May 10, 2024Episode 11: 3 marketing things successful B2B software companies do differentlyFull post: https://www.swordandthescript.com/2024/04/marketing-b2b-software/...more7minPlay
May 10, 2024Episode 10: B2B tech startups don’t invest enough in marketingFull post: https://www.swordandthescript.com/2024/04/early-stage-startups-marketing/...more5minPlay
April 15, 2024Episode 9: New webinar benchmarks and metrics for 2024Text version: https://www.swordandthescript.com/2024/04/personalization-webinar-benchmarks/...more12minPlay
April 03, 2024Episode 8: Ode to Help a Reporter Out -- Cision shutters the HARO brandFull text: https://www.swordandthescript.com/2024/04/goodbye-haro/ ...more15minPlay
March 28, 2024Episode 7: Study: Why thought leadership works and why it doesn'tFull post: https://www.swordandthescript.com/2024/03/b2b-thought-leadership-works/...more12minPlay
March 21, 2024Episode 6: 10 tips for better PR pitching results as media layoffs continueThis peice was first published as a guest post I submitted to Spin Suck and was published here: https://spinsucks.com/communication/pr-pitching/ The conversation on PR Explored can be found here: https://www.youtube.com/watch?v=FBsuJnJ87X0...more23minPlay
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 116 episodes available.