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This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.... more
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.
January 14, 2025Episode 61: A simple measurement framework for marketing and comms that aligns you with the CFOFull text with links to the underlying resources mentioned: https://www.swordandthescript.com/2025/01/marketing-comms-measurement/...more18minPlay
January 10, 2025Episode 60: What staying "on message" really meansFull text: https://www.swordandthescript.com/2020/09/staying-on-message/...more3minPlay
December 20, 2024Episode 59: Your response to negative business reviews count as much as the review ItselfFull text of this post and link to underlying resoruces: https://www.swordandthescript.com/2021/01/response-business-reviews/...more3minPlay
December 17, 2024Episode 58: 38 marketing and comms predictions for 2025Text version with links to underlying resources: https://www.swordandthescript.com/2024/12/marketing-comms-predictions-2025/...more47minPlay
December 13, 2024Episode 57: Good job! Research finds complimenting your competitors in marketing can tip the scales of sales in your favorFull text: https://www.swordandthescript.com/2021/10/complimenting-competitors/...more6minPlay
December 10, 2024Episode 56: PR Tech Sum 60: New products and problems across PR software landFull text: https://www.swordandthescript.com/2024/12/pr-software-land/...more18minPlay
December 03, 2024Episode 54: Surveys predict B2B marketing budgets will get a boost in 2025Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/predict-marketing-budgets/...more6minPlay
November 29, 2024Episode 55: Startups miss their biggest marketing and PR opportunity when terms of the deal are not disclosedFull text: https://www.swordandthescript.com/2023/08/terms-of-the-deal/...more5minPlay
November 26, 2024Episode 52: Brand PLUS demand marketing beats brand VERSUS demandFull text with links to underlying resources: https://www.swordandthescript.com/2024/11/brand-versus-demand-marketing...more8minPlay
November 22, 2024Episode 53: A short, simple and specific case for more content, not lessFull text: https://www.swordandthescript.com/2024/02/more-content-not-less/...more3minPlay
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.