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This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.... more
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.
November 19, 2024Episode 51: A secret marketing and PR superpower that isn't another lesson from the election]Full text with links to underlying resources: https://www.swordandthescript.com/2024/11/marketing-and-pr-superpower...more4minPlay
November 15, 2024Episode 50: Why acquiring a trade publication (M&A) is a brilliant software marketing playFull text with links to the underlying sources: https://customerthink.com/3-reasons-why-semrush-acquiring-third-door-media-is-rock-star-content-marketing-play/...more9minPlay
November 12, 2024Episode 49: News from PR software vendors is slowing [PR Tech Sum 59]Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/pr-software-slowing/...more9minPlay
November 05, 2024Episode 47: Build marketing and PR programs rather than merely executing campaignsFull text: https://www.swordandthescript.com/2024/10/marketing-programs/ ...more8minPlay
November 01, 2024Episode 48: Financial analysts say marketing is an investment, not a costFull text with links to the underlying resource: https://www.swordandthescript.com/2020/03/marketing-and-pr-budget/...more6minPlay
October 29, 2024Episode 45: Study finds B2B marketing is more reliant on gated contentFull text with links to the underlying resources: https://www.swordandthescript.com/2024/10/marketing-gated-content/...more7minPlay
October 25, 2024Episode 46: Why Semrush acquiring Third Door Media is rock star content marketing playFull text with links to the underlying sources mentioned: https://customerthink.com/3-reasons-why-semrush-acquiring-third-door-media-is-rock-star-content-marketing-play/...more10minPlay
October 22, 2024Episode 44: A close look at the media monitoring section of Edelman’s report on generative AI for PR, marketing and commsFull text with links to the underlying resources: https://www.swordandthescript.com/2024/10/edelman-generative-ai/...more18minPlay
October 15, 2024Episode 42: CX and churn: marketing's struggle to make 10 different channels feel like a single experienceFull text with links to the underlying resoruces mentioned: https://www.swordandthescript.com/2024/10/cx-churn/...more6minPlay
October 11, 2024Episode 43: 3 credible benchmarks for planning B2B marketing budgets in 2025Full text with links to the mentioned resources: https://www.swordandthescript.com/2023/10/b2b-marketing-budget-as-a-percentage-of-revenue/...more6minPlay
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.