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This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.... more
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.
October 10, 2024Episode 41: Behavioral science tips for getting the sales team to use content marketing makesFull text of this post with links to the underlying resources: https://www.swordandthescript.com/2023/05/b2b-marketing-sales-team/...more9minPlay
October 08, 2024Episode 40: PR Tech Sum No. 58: Generative AI inches along in public relationsFull text with links to resources mentioned: https://www.swordandthescript.com/2024/10/generative-ai-public-relations/...more11minPlay
October 03, 2024Episode 38: Most B2B marketing and PR professionals are not in direct contact with their customersFull text: https://www.swordandthescript.com/2021/06/b2b-marketing-writers/...more10minPlay
October 01, 2024Episode 39: Solid advice for for building customer references in B2B techFull text: https://www.swordandthescript.com/2024/09/customer-references/...more15minPlay
September 26, 2024Episode 37: Audience identification is always the first step for all marketing and communicationsFull text: https://www.swordandthescript.com/2023/09/audience-identification/...more2minPlay
September 24, 2024Episode 35: 7 B2B marketing ideas that people in the trenches say are working in right nowFull text: https://www.swordandthescript.com/2024/09/ideas-b2b-marketing/...more9minPlay
September 19, 2024Episode 36: The false consensus effect: You are NOT your target audienceFull text: https://www.swordandthescript.com/2022/01/false-consensus-effect/...more3minPlay
September 17, 2024Episode 34: 10 personal ‘decisions drivers’ that individuals on B2B procurement teams considerFull text with links to the sources: https://www.swordandthescript.com/2024/09/b2b-decisions/...more8minPlay
September 10, 2024Episode 32: Influencers that turn off social media comments aren’t very influential, finds studyFull text with links to the underlying sources: https://www.swordandthescript.com/2024/09/influencers/...more10minPlay
September 06, 2024Episode 33: After you earn news coverage, you should do these 12 things with your placementFull text: https://www.swordandthescript.com/2018/01/amplify-media-mention/...more13minPlay
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.