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This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.... more
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.
July 09, 2024Episode 21: Many discussions in B2B marketing begin with: “You’re doing it wrong”Text verison: https://www.swordandthescript.com/2024/06/wrong-b2b-marketing/...more6minPlay
June 21, 2024Episode 20: Explaining why the B2B SaaS sector is sluggish right nowFull text: https://www.swordandthescript.com/2024/06/b2b-saas...more15minPlay
June 17, 2024Episode 18: PR Tech Sum 55: Will 2024 be a good year for internal comms?Full text: https://www.swordandthescript.com/2024/06/internal-comms-tech/ ...more13minPlay
June 17, 2024Episode 19: Exclusive: Burrelles to “exit the media monitoring business” after 130 years;Full post: https://www.swordandthescript.com/2024/06/burrelles-shutters/...more12minPlay
June 17, 2024Episode 17: The struggle to be different in B2B marketingFull text: https://www.swordandthescript.com/2024/06/b2b-marketing-struggle/...more2minPlay
June 17, 2024Episode 16: Two surveys show why B2B tech needs to work on their customer marketing effortsFull text: https://www.swordandthescript.com/2024/05/b2b-customer-marketing/...more7minPlay
June 17, 2024Episode 15: Marketing spending on paid media soars at the expense of talent, tech and agenciesFull text: https://www.swordandthescript.com/2024/05/cmo-spending/...more11minPlay
June 17, 2024Episode 14: CMOs attribute success to marketing talentFull text: https://www.swordandthescript.com/2024/05/marketing-talent/...more6minPlay
May 10, 2024Episode 13: What does the silence in PR software speak? [PR Tech Sum 54]Full post: https://www.swordandthescript.com/2024/05/silence-pr-software/...more8minPlay
May 10, 2024Episode 12: Only 5% of B2B buyers are in market today; but where did that statistic come from?Full post: https://www.swordandthescript.com/2024/04/5-percent-b2b-buyers/...more7minPlay
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.