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This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.... more
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.
May 10, 2024Episode 11: 3 marketing things successful B2B software companies do differentlyFull post: https://www.swordandthescript.com/2024/04/marketing-b2b-software/...more7minPlay
May 10, 2024Episode 10: B2B tech startups don’t invest enough in marketingFull post: https://www.swordandthescript.com/2024/04/early-stage-startups-marketing/...more5minPlay
April 15, 2024Episode 9: New webinar benchmarks and metrics for 2024Text version: https://www.swordandthescript.com/2024/04/personalization-webinar-benchmarks/...more12minPlay
April 03, 2024Episode 8: Ode to Help a Reporter Out -- Cision shutters the HARO brandFull text: https://www.swordandthescript.com/2024/04/goodbye-haro/ ...more15minPlay
March 28, 2024Episode 7: Study: Why thought leadership works and why it doesn'tFull post: https://www.swordandthescript.com/2024/03/b2b-thought-leadership-works/...more12minPlay
March 21, 2024Episode 6: 10 tips for better PR pitching results as media layoffs continueThis peice was first published as a guest post I submitted to Spin Suck and was published here: https://spinsucks.com/communication/pr-pitching/ The conversation on PR Explored can be found here: https://www.youtube.com/watch?v=FBsuJnJ87X0...more23minPlay
March 21, 2024Episode 5: Does B2B marketing respect their prospects’ time?Text version: https://www.swordandthescript.com/2024/03/b2b-marketing-respect/...more5minPlay
March 13, 2024Episode 4: Board members with marketing experience improve shareholder returnsText version: https://www.swordandthescript.com/2024/03/marketing-experience/...more7minPlay
March 07, 2024Episode 3: ‘Profitable growth’ is that it doesn’t scale like investors hopeText version: https://www.swordandthescript.com/2024/02/profitable-growth/...more7minPlay
March 06, 2024Episode 2: Interesting takeaways from 3 reports on marketing and PRFull post: https://www.swordandthescript.com/2024/02/reports-marketing-pr/...more15minPlay
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.