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This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.... more
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.
April 11, 2025Episode 81: Want content to be shared? Use Creative Commons instead of a copyrightFull text with links to Creative Commons license options: https://www.swordandthescript.com/2022/01/copyright-marketing-content/...more5minPlay
April 08, 2025Episode 80: Move over mouse and keyboard, chatbots are the new interface for PR software [PR tech sum no. 61]Full text with links to the underlying resources: https://www.swordandthescript.com/2025/04/chatbots-pr-software/...more14minPlay
April 01, 2025Episode 79: The surprising reason marketing leaders and CMOs get firedFull text: https://www.swordandthescript.com/2025/03/marketing-leaders-get-fired/...more5minPlay
March 28, 2025Episode 78: That statistic that people have the attention span of a goldfish is probably a fabricationFull text with links to the underlying resources: https://www.swordandthescript.com/2022/02/goldfish-attention-span/...more5minPlay
March 25, 2025Episode 77: It's the setbacks make a good business story, not the successesFull text of this post: https://www.swordandthescript.com/2025/03/makes-a-good-business-story/...more3minPlay
March 18, 2025Episode 76: This report on sales messaging might turn B2B marketing upside downFull text with links to the underlying resources: https://www.swordandthescript.com/2025/03/sales-messaging/...more10minPlay
March 14, 2025Episode 75: 3 Simple Tips for Getting Better Coverage of Your SurveysFull text of this post: https://www.swordandthescript.com/2022/06/coverage-surveys/...more6minPlay
March 11, 2025Episode 74: Demand generation marketers increasingly seeks to build trustFull text with links to the underlying resources: https://www.swordandthescript.com/2025/03/demand-generation-build-trust/...more8minPlay
March 07, 2025Episode 73: It’s the Subscribed Audience! Marketing content is NOT the same thing as content marketingFull post with links to the underlying resources: https://www.swordandthescript.com/2022/11/subscribed-audience-content-marketing/...more17minPlay
March 04, 2025Episode 72: Is B2B marketing trying too hard?Full post with links to the underlying resources: https://www.swordandthescript.com/2025/02/b2b-marketing-tries-too-hard/...more7minPlay
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.