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This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.... more
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.
July 08, 2025Episode 101: Reducing marketing employee turnover can improve marketing performanceFull text of the post with a link to the the study: https://www.swordandthescript.com/2025/06/marketing-employee-turnover/...more10minPlay
July 01, 2025Episode 100: The B2B marketing playbook must shift from tricks to educationFull post with links to the resoruces and statistics mentioned: https://www.swordandthescript.com/2025/06/b2b-marketing-playbook/...more5minPlay
June 27, 2025Episode 99: Marketers without authority to get stuff done leads to marketing without accountabilityFull text of this post: https://www.swordandthescript.com/2017/07/marketing-accountability/...more7minPlay
June 24, 2025Episode 98: Very useful benchmarks for guiding how gated content is best used B2B marketingFull text with links to the underlying resource mentioned: https://www.swordandthescript.com/2025/06/gated-content-benchmarks/...more6minPlay
June 20, 2025Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?Full post with links to the underlying resoruces: https://www.swordandthescript.com/2020/09/embargoes-exclusives-useful/...more8minPlay
June 17, 2025Episode 96: Chatbots increasingly becoming the interface for PR software [PR tech summary no. 62]The PR technology summary (PR tech sum) reviews all the news coming out of the PR software vendors once quarter. Here's a link to the full post with links to the underlying resources: https://www.swordandthescript.com/2025/06/pr-software-chatbots/...more11minPlay
June 03, 2025Episode 95: 5 ways generative AI is changing organic search traffic in B2B marketingFull text with links to the underlying resources: https://www.swordandthescript.com/2025/05/generative-ai-organic-search/...more10minPlay
May 30, 2025Episode 94: A Decision Matrix for Getting Reviews and Approvals DoneFull text: https://www.swordandthescript.com/2020/08/marketing-content-approvals/...more9minPlay
May 27, 2025Episode 93: Another survey of CMOs shows hope for marketing budgetsFull text with links to the underlying resources: https://www.swordandthescript.com/2025/05/cmo-marketing-budgets/...more4minPlay
May 20, 2025Episode 92: PR advice for those open letters and those marked up responsesFull text: https://www.swordandthescript.com/2025/05/pr-advice-open-letters/...more2minPlay
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 162 episodes available.