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This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.... more
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 116 episodes available.
December 03, 2024Episode 54: Surveys predict B2B marketing budgets will get a boost in 2025Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/predict-marketing-budgets/...more6minPlay
November 29, 2024Episode 55: Startups miss their biggest marketing and PR opportunity when terms of the deal are not disclosedFull text: https://www.swordandthescript.com/2023/08/terms-of-the-deal/...more5minPlay
November 26, 2024Episode 52: Brand PLUS demand marketing beats brand VERSUS demandFull text with links to underlying resources: https://www.swordandthescript.com/2024/11/brand-versus-demand-marketing...more8minPlay
November 22, 2024Episode 53: A short, simple and specific case for more content, not lessFull text: https://www.swordandthescript.com/2024/02/more-content-not-less/...more3minPlay
November 19, 2024Episode 51: A secret marketing and PR superpower that isn't another lesson from the election]Full text with links to underlying resources: https://www.swordandthescript.com/2024/11/marketing-and-pr-superpower...more4minPlay
November 15, 2024Episode 50: Why acquiring a trade publication (M&A) is a brilliant software marketing playFull text with links to the underlying sources: https://customerthink.com/3-reasons-why-semrush-acquiring-third-door-media-is-rock-star-content-marketing-play/...more9minPlay
November 12, 2024Episode 49: News from PR software vendors is slowing [PR Tech Sum 59]Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/pr-software-slowing/...more9minPlay
November 05, 2024Episode 47: Build marketing and PR programs rather than merely executing campaignsFull text: https://www.swordandthescript.com/2024/10/marketing-programs/ ...more8minPlay
November 01, 2024Episode 48: Financial analysts say marketing is an investment, not a costFull text with links to the underlying resource: https://www.swordandthescript.com/2020/03/marketing-and-pr-budget/...more6minPlay
October 29, 2024Episode 45: Study finds B2B marketing is more reliant on gated contentFull text with links to the underlying resources: https://www.swordandthescript.com/2024/10/marketing-gated-content/...more7minPlay
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 116 episodes available.