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This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.... more
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 116 episodes available.
June 03, 2025Episode 95: 5 ways generative AI is changing organic search traffic in B2B marketingFull text with links to the underlying resources: https://www.swordandthescript.com/2025/05/generative-ai-organic-search/...more10minPlay
May 30, 2025Episode 94: A Decision Matrix for Getting Reviews and Approvals DoneFull text: https://www.swordandthescript.com/2020/08/marketing-content-approvals/...more9minPlay
May 27, 2025Episode 93: Another survey of CMOs shows hope for marketing budgetsFull text with links to the underlying resources: https://www.swordandthescript.com/2025/05/cmo-marketing-budgets/...more4minPlay
May 20, 2025Episode 92: PR advice for those open letters and those marked up responsesFull text: https://www.swordandthescript.com/2025/05/pr-advice-open-letters/...more2minPlay
May 16, 2025Episode 91: B2B marketers focused on long term tend to outperform the competitionFull text with a link to the underlying study: https://www.swordandthescript.com/2020/09/b2b-marketers-outperform/...more6minPlay
May 13, 2025Episode 90: CMO survey says marketing budgets are recoveringFull text, links to sources and graphics here: https://www.swordandthescript.com/2025/05/marketing-budgets-recovering/...more7minPlay
May 09, 2025Episode 89: B2B marketers are dissatisfied with their own contentFull text and links to resources: https://www.swordandthescript.com/2020/11/b2b-marketers-content/...more12minPlay
May 06, 2025Episode 88: Earned media may have a bigger impact on SEO than even the vaunted backlinksFull text with a link to the cited presentation: https://www.swordandthescript.com/2021/02/pr-coverage-seo/...more7minPlay
May 02, 2025Episode 87: The coverage PR earns may have a bigger influence on SEO than backlinksFull text with links to the quotes and presentation cited: https://www.swordandthescript.com/2021/02/pr-coverage-seo/...more7minPlay
April 28, 2025Episode 86: 10 statistics that drive home why business needs to refocus on trustFull text with links to the cited studies: https://www.swordandthescript.com/2025/04/trust-statistics/...more10minPlay
FAQs about The B2B Marketing and PR podcast:How many episodes does The B2B Marketing and PR podcast have?The podcast currently has 116 episodes available.