James and Nick welcome Dan Thompson, President of Micallef Cigars, back to the show. Dan talks about the new Micallef Red and the manufacturing and research & development that went into the Red and all of their color series. Dan discusses what's next and teases something new for the PCA 2025 Trade Show in New Orleans. We talk about the "Micallef Effect," what James thinks it is, and what Dan believes it is. There is discussion around the cigar industry, pricing, how manufacturers work with B&M's and much more.