David Brier is Google’s #1 Rebranding expert, he’s the Slayer of the Mundane, the Liberator of Awesome, the Author of Amazon’s Branding Bestseller “BRAND INTERVENTION” responsible for nearly $2B in sales, and is this week’s guest on American Real TV. In this episode, we sit down for an in-depth conversation about branding, and how he applies his brand intervention techniques to his clients and their business.SHOW NOTES:- David’s 40 years in the branding space.- The rebranding mindset.- Having site of the bigger picture when working with his clients.- How many people are actually making a difference in the world?- Davi’d concept of humility; derived from lowly, unworthy, dirt.- The difference between empathy and sympathy.- David’s book; Brand Intervention: 33 Steps To Transform The Brand You Have Into The Brand You Need.- Entitlement.- David’s introduction to art and his early career.- The importance of color.- Brands and icons.- “Neither coffee nor branding work when diluted.”- The rebrand and the honest assessment.- Why, how and what void are you filling; and what dots are we connecting.- American Real’s brand example.- How David created his own brand.- Budgeting the rebrand.- David’s failures.- The value of LinkedIn.- David the coach; from macro to micro.- David Brier’s legacy.- David’s website: risingabovethenoise.com- Buy the Book: https://www.amazon.com/Brand-Intervention-Steps-Transform-Have/dp/0999529706/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1584893125&sr=8-1- Roger L. Brooks is the founder and host of American Real. Get his latest book, "The Power of being Rich: 10 Essential Steps to Manifest What You Already Have" by clicking on this link: https://amzn.to/2TN0sFrDo you need a hand sorting through some uncertainty? Are you craving some accountability in your life? If you answered yes, book a call on Roger's calendar to see if he can help: https://calendly.com/americanreal/20minSubscribe to our YouTube Channel: http://bit.ly/2zVQDLOAMERICAN REALWebsite: https://americanreal.tviTunes: https://apple.co/2yPeU4AFacebook: https://facebook.com/americanrealtv/Instagram: https://www.instagram.com/AmericanRealTVTwitter: https://twitter.com/rogerbrooks/LinkedIn: https://www.linkedin.com/in/rogerlbrooks/YouTube: http://www.youtube.com/c/AmericanReal

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