This week's fermenting thoughts are about Meta Platforms Inc. taking down breweries Instagram posts and shadow-banning because they're simply trying to inform consumers about their products through the platform without paying for advertising.

I look at what this means for you and your business, what shadow banning is, why this is worrying on a wider level and explore some ways to get around it.

Make sure you head over to our Facebook group to carry on the discussion. Let us know what you think, whether you've experienced this yourself, your approach to grassroots marketing through socials and more.

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