In this episode of Zero to CEO I speak to multi-passionate entrepreneur R.T. Custer about the journey to the American dream. R.T. built his American-made watch company from the ground up with his partner, Tyler, and he learned a lot while starting Vortic Watches. We discuss some of those lessons, as well as how he preserves American history along the way. We also cover how to attract customers to a new business and how best to position your new product in the market. Join us on a journey of building the American dream by tuning in!