Laura Bell Greeno started in sales, helping companies like Hollister and Abercrombie & Fitch brand themselves.

She quickly realized sales was HARD.

It took long hours, cold calling and a ton of effort.

But she didn’t want to cold call…

Laura realized early on from this need that branding and self marketing are key to easier lead generation.

So she became a woman with very good branding and self-marketing.

She calls it attraction marketing.

Laura shot up to number 2 in the entire company after learning this simple and amazing insight about herself and her position in sales.

And it did not go unnoticed.

Not too long after this, Laura had 4 recurring clients and was forced to start her company, Webscout.

In this episode you will learn why everyone came to Laura in her organization for advice,

How she grew her agency, including the ups and downs,

And how she runs Webscout today.

 

In this episode, you’ll discover:

* the interesting way Laura’s agency was forced upon her (and how she created this need in her organization)

* how Laura uses outsourcing, contracting and on-staff team members to grow her business and take care of client needs

* why being bold and courageous and not afraid to make mistakes is essential for starting a business (plus the difference between a smart and a dumb mistake)

* how looking at everything from a SEM lens is an advantageous perspective that can be used to identify key branding improvements for any client (learn about search volume, trends and different audience factors)

Mentioned:

* Laura’s agency: Webscout Marketing

* To get in touch with Laura, contact her via LinkedIn.

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

It’s John McIntyre here, The Autoresponder Guy; I’m here with Laura Greeno. Now Laura is the founder of WebScout Marketing. Now she focuses on SEO and everything she does is based around getting more leads and making more sales through the website. She does this through like SEO and attraction marketing. Now the funny story is that she actually contacted me to — I thought this was really, really cool by the way and if you’re listening and you want to do this please do, but Laura contacted me out of the blue and said, “Look I can’t see any women on your website. You need some women up there,” and it made my day really [laughter] it really put a smile on my face. Here we are recording an interview and we’re going to find out what Laura does and how she makes her clients happy. Laura how are you today?

Laura Greeno: Hi! I’m great, thanks for having me.

John McIntyre: Thanks for coming on. Before we get into, I guess, the nuts and bolts give me the more tactical stuff of what you do. Tell the listener a little bit about who is Laura Greeno and what do you do?

Laura Greeno: Okay so technically I’m an online marketing consultant, but I started in sales. I came from this from a sales perspective and I worked for a — my first sales job was with a digital experience branding company. You walk into a — yea do you have a Hollister, an American Eagle and all those in — where you are?

John McIntyre: We — no not right here and —

Laura Greeno: [Laughter].

John McIntyre: — we don’t have them in Australia either.

Laura Greeno: Large retailers create an experience when you walk into their store. They’ve got music,