In today’s episode, we're going to talk about a new product from Google, for people who do podcasts. It's called the Google Podcast Manager, and it's an analytics for your podcast. Podcast Manager gives you information that can tell you how long people listen, and what devices they're using, which can really help you understand what type of content the majority of your listeners are looking for. 

In the digital marketing space, you get really good data about what's working and what's not working. It's important to measure what you're doing to understand what's working so you can do more of that, and to cut out things that aren't working, so that you spend your money efficiently in your marketing budget.