Everyone says you need more content. But what if the content you already have is actually hurting your search visibility? Old blog posts, overlapping service pages, and outdated announcements can drag down your whole site, even if your best pages are strong.

In this episode of Get Digital Marketing Results, we walk through how to audit your website content and sort every page into three buckets: keep, combine, or delete. You'll learn what makes a page worth keeping, how to consolidate overlapping content, and when it's better to remove something than try to save it.

✅ Why site-wide quality matters - Google evaluates your content as a whole, not just page by page

✅ The keep, combine, delete framework - How to sort your pages and take action on each

✅ Combining overlapping content - How to pick a winner and redirect the rest

✅ Connecting pruning to content pillars - Keep your site focused on what you want to be known for

🔗 Find show notes and more at www.delosinc.com/episode443

Subscribe to Get Digital Marketing Results so you don't miss actionable tips to grow your business.

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing.

In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search gets more conversational.

✅ Google's automated verification calls - What they are and how they work

✅ "Let Google call" for customers - How Google places calls on behalf of searchers

✅ Ask Maps and conversational search - What Gemini-powered Maps means for local businesses

✅ Your action steps - Profile updates, phone team prep, and a monthly check routine

🔗 Find show notes and more at www.delosinc.com/episode442

Subscribe to Get Digital Marketing Results so you don't miss actionable tips to grow your business.

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing.

In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search gets more conversational.

✅ Google's automated verification calls - What they are and how they work

✅ "Let Google call" for customers - How Google places calls on behalf of searchers

✅ Ask Maps and conversational search - What Gemini-powered Maps means for local businesses

✅ Your action steps - Profile updates, phone team prep, and a monthly check routine

🔗 Find show notes and more at www.delosinc.com/episode442

Subscribe to Get Digital Marketing Results so you don't miss actionable tips to grow your business.

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing.

In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search gets more conversational.

✅ Google's automated verification calls - What they are and how they work

✅ "Let Google call" for customers - How Google places calls on behalf of searchers

✅ Ask Maps and conversational search - What Gemini-powered Maps means for local businesses

✅ Your action steps - Profile updates, phone team prep, and a monthly check routine

🔗 Find show notes and more at www.delosinc.com/episode442

Subscribe to Get Digital Marketing Results so you don't miss actionable tips to grow your business.

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing.

In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search gets more conversational.

✅ Google's automated verification calls - What they are and how they work

✅ "Let Google call" for customers - How Google places calls on behalf of searchers

✅ Ask Maps and conversational search - What Gemini-powered Maps means for local businesses

✅ Your action steps - Profile updates, phone team prep, and a monthly check routine

🔗 Find show notes and more at www.delosinc.com/episode442

Subscribe to Get Digital Marketing Results so you don't miss actionable tips to grow your business.

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing.

In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search gets more conversational.

✅ Google's automated verification calls - What they are and how they work

✅ "Let Google call" for customers - How Google places calls on behalf of searchers

✅ Ask Maps and conversational search - What Gemini-powered Maps means for local businesses

✅ Your action steps - Profile updates, phone team prep, and a monthly check routine

🔗 Find show notes and more at www.delosinc.com/episode442

Subscribe to Get Digital Marketing Results so you don't miss actionable tips to grow your business.

For years, the advice was simple: if someone calls claiming to be from Google, hang up. But Google just introduced automated calling features that change the equation. Now Google may actually call your business to verify hours, services, and availability, and it may even call on behalf of a customer trying to book an appointment or check pricing.

In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark walk through what these new features mean for local businesses, how to control your settings, and why your Google Business Profile just became even more important as search gets more conversational.

✅ Google's automated verification calls - What they are and how they work

✅ "Let Google call" for customers - How Google places calls on behalf of searchers

✅ Ask Maps and conversational search - What Gemini-powered Maps means for local businesses

✅ Your action steps - Profile updates, phone team prep, and a monthly check routine

🔗 Find show notes and more at www.delosinc.com/episode442

Subscribe to Get Digital Marketing Results so you don't miss actionable tips to grow your business.

Is your social media strategy still built around followers? The feed isn't a social feed anymore. It's an interest feed. The algorithm shows people content based on what they care about, not who they follow. In this episode of Get Digital Marketing Results, we cover Gary Vaynerchuk's "interest media" concept and what it means for local businesses trying to earn attention from the right customers.

The upside? You don't need a big following. You need to be relevant. The businesses that get traction are the ones that get clear on who they serve and speak directly to that person's concerns, consistently.

In this episode, you'll learn:

✅ Why followers don't equal reach anymore

✅ What "interest media" means and why it matters for local businesses

✅ Why generic content gets ignored by the algorithm

✅ Three content categories that work: questions, mistakes, and what to expect

✅ How to pick your target customer and create content that speaks to them

✅ Three action steps you can start this week

Resources & Links:

• Episode page: www.delosinc.com/episode441

• Website: www.delosinc.com

Subscribe so you don't miss the next episode!

Is your video strategy just... winging it? Most businesses that struggle with video don't have a talent problem. They have a structure problem. In this episode of Get Digital Marketing Results, we walk through the one framework that makes every video work, whether you're a roofer, an accountant, or an insurance agent.

Google's ABCD framework gives you four things to nail every time: Attention, Branding, Connection, and Direction. We also cover two other simple structures (Hook-Story-Offer and PAS) that keep you from staring at the camera wondering what to say.

In this episode, you'll learn:

✅ Why the first three seconds make or break your video

✅ The audio mistake that loses viewers faster than bad lighting

✅ How to make your branding clear without plastering logos everywhere

✅ Why one call to action beats five every time

✅ Two plug-and-play video structures for local businesses

✅ How long your videos should actually be (hint: it's the wrong question)

Resources & Links:

• Episode page: www.delosinc.com/episode440

• Website: www.delosinc.com

Subscribe so you don't miss the next episode!

Is your local marketing strategy still built around the map pack? AI recommendations are changing how people discover local businesses, and they're pulling signals from more than just Google Maps. In this episode of Get Digital Marketing Results, we cover why your Google Business Profile is still foundational but no longer enough on its own, and where AI is actually looking when it decides who to recommend.

The 2026 Local Visibility Index from Soci found that AI assistants recommend a much smaller set of businesses than traditional local search results, making it significantly harder to get surfaced. AI is trying to reduce risk, so it filters for consistency and credibility across multiple sources before recommending anyone.

Here's what we cover:

✅ Why AI recommends fewer businesses than traditional search results

✅ How AI builds a "confidence score" about your business across the internet

✅ Why your website is one of your strongest trust signals for AI

✅ How YouTube, Reddit, and other platforms factor into AI recommendations

✅ Why "random acts of marketing" won't build the footprint AI needs

✅ Three action steps you can take this week to strengthen your local visibility

Action steps from this episode:

• Do a quick Google Business Profile cleanup: categories, services, hours, photos, and make sure your contact info matches everywhere

• Pick one additional channel that fits your business (YouTube, Facebook, or an industry directory) and make your presence consistent and current

• Publish one trust-building asset that answers a real customer question, either an FAQ section on your site or a simple 60-90 second video

Are most of your leads still coming from Google Business Profile and the map pack, or are you noticing more people saying, "I found you from something else"? Let us know in the comments.

Find links and resources at www.DelosInc.com/episode439

Subscribe to Get Digital Marketing Results so you don't miss our actionable digital marketing tips to grow your organization.