AI-generated content doesn’t have to hurt your Google rankings, if you use it the right way. In this episode we’ll break down an Ahrefs study that shows AI-assisted content can still rank well in Google when it’s genuinely useful to your audience. Google’s priority hasn’t changed: quality and helpfulness matter more than whether a human or AI wrote the words. You’ll hear why AI content isn’t automatically penalized, how to keep your unique voice and expertise front and center, and ways to use AI as a teammate to create clear, relevant content that answers real customer questions. Whether you’re writing blog posts, web pages, or social updates, you’ll learn how to blend AI efficiency with authenticity so your content works for both search engines and the people you serve. Listen and find out more at DelosInc.com/episode408.

More local insights, and less guesswork. Google has rolled out a valuable update to Keyword Planner that local businesses will want to check out. The latest change allows you to filter keyword data down to your specific region, giving you a clear view of what people near you are searching for right now. Whether you’re running Google Ads or simply improving your website content, you can use this tool to see local customer search trends, target ads with relevant local terms, create blog posts and service pages that answer real questions, and plan for seasonal shifts in your community’s searches. Even if you’re not advertising, Keyword Planner can help you plan content that connects, all you need is a free Google Ads account. Listen and find out more at DelosInc.com/episode407.

Posting random photos isn’t cutting it on Instagram anymore — so what actually works? In this episode, we break down how Instagram’s algorithm has changed and share a simple content mix that small businesses can use to stay consistent, build trust, and reach more people. You’ll learn why Reels, Carousels, and shareable content drive better reach, how to balance engagement, educational, and personal posts, and how batching content can help you avoid the daily scramble. Listen and find out more at DelosInc.com/episode406.

Pinterest isn’t just for recipes and crafts anymore — it’s evolving into a powerful search engine for buyers. In this episode, we explore how Pinterest is shifting into a discovery platform and why local businesses should consider adding it to their marketing strategy, especially if their audience is active there. We’ll cover why Pinterest now acts more like a search engine than a social platform, how to evaluate if it’s a good fit for your audience, and simple ways to repurpose your existing content into Pins. Listen and find out more at DelosInc.com/episode405.

Email engagement is up over 50%, and it still delivers the highest return on investment of any marketing channel. In this episode, we explore why email continues to outperform social media and how small businesses can make the most of it. You'll learn why email is your most valuable marketing asset, how short and helpful messages build trust, and simple ways to get started without feeling overwhelmed. Listen and find out more at DelosInc.com/episode404.

In this episode, we’re talking about how LinkedIn is becoming more than just a platform for job seekers, it’s a place where real business relationships begin. We’ll explore how LinkedIn is shifting toward relationship marketing and why that matters for small business owners. You’ll learn how creating simple, helpful content can build trust over time and hear easy ways to start showing up personally and authentically. If you want to attract more business by being more present on LinkedIn, this episode is for you. Listen and find out more at DelosInc.com/episode403.

Do you offer memberships, subscriptions, or recurring payments? You need to hear this. The FTC now requires full transparency: clear billing terms, easy online cancellations, and upfront customer consent. Small businesses like fitness centers, coaching programs, and subscription boxes must comply. Review your sign up process, terms and privacy policies now to avoid steep penalties. Listen and find out more at DelosInc.com/episode402.

YouTube now surpasses Netflix and Disney for total TV viewing time. Learn why creating simple video content can help local businesses reach customers where they’re already searching. Listen and find out more at DelosInc.com/episode401.

In this episode, we break down how customer expectations are shifting across generations and how small businesses can adjust without getting overwhelmed. Does your audience purchase on social media? Buy based on influencer recommendations? Still read emails? We discuss removing friction from your buying process so it’s easier to become your customer. Listen and find out more  at DelosInc.com/episode400.

In this episode, we take a look at the rapid pace of change in AI video and what it means for small businesses. Technology may evolve, but your authentic voice and personal connection still matter. Staying informed now helps you make better decisions later — without trading your relationships for robotic shortcuts. Listen and find out more at DelosInc.com/episode399.