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Answer this question with a yes or a no - Do you believe that intelligent human beings usually take rational decisions?

Most business strategies are built on a quiet assumption: that customers behave rationally. For example, we believe that if we make something cheaper, faster, or more efficient, people will naturally choose it. But real life rarely works that way. Human beings don’t experience value like spreadsheets do. We experience it emotionally, socially, and psychologically.

This week’s story explores a powerful idea from behavioural economics: the difference between economic value and psychological value. Two offers can be mathematically identical, yet one feels irresistible while the other feels dull. One gets ignored. The other becomes a story people retell.

The takeaway is that in a world obsessed with data and rational optimisation, the most powerful lever for growth might just be human psychology itself.


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Our website has a video version of this story. https://storyworks.in/storybanks/

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