Episode #14. Behavioural Science is the topic discussed in this episode; a skill that relatively still less known within in its use in marketing, but there are clear benefits, as discussed in this podcast. Abby is joined by Kate Socker, founder of Twigged Innovation who uses behavioural science to uncover the 'why' of consumer behaviour and not just the 'what'. Listen to hear where behavioural science has evolved from, what it means for marketers and 4 reasons to incorporate it early into your strategic and innovation process.

Sponsored by Labyrinth Marketing

www.labyrinthmarketing.co.uk

Host Abigail Dixon @thewholemarketer https://www.linkedin.com/in/abigailcdixon/

Guest Kate Socker

https://www.twiggedinnovation.com

linkedin.com/in/katiesocker