Episode 169 with guest Mark "Strings" Stringer, Founder and Chair of PrettyGreen

Today's episode explores the leadership and human skills of building genuine diversity of thought within marketing teams and why it matters, including: why teams risk becoming clones of each other, recruiting for diverse thinking, your self-awareness as a leader to build the right teams around you, and why trust and psychological safety creates better work.

Joining Abby is Mark Stringer, known to most as Strings, the entrepreneurial force and founder of agency PrettyGreen. With over 30 years of founding and leading successful ventures, Strings is a seasoned expert in building fame for brands and driving innovation. As founder and chair, he has helped the agency and its sister agency, The Producers, work with clients including Cadbury, Under Armour, LEGO, Audible, Hasbro and Nando's and more. Alongside this he runs PrettyGreen +Ventures, which incubates and acquires founder-led companies, and is co-founder and non-exec CMO of B Corp SkootEco and Metropolitan Spirits

Key takeaways

Diversity of thought is about difference, not just demographics… The value of diverse thinking comes from surrounding yourself with people who think, decide and approach problems differently to you as well as different lived experiences

Know your own strengths, then build around them… Strings shares the parts of the job he loves and the parts he's happy to hand over, and how deliberately bringing in people who are strong where he isn't, has been core to building his teams

Trust is what lets leaders let go… Strings' mantra of needing to "get out of the room" only works because he trusts the people he hands the baton to, both to deliver and to tell him honestly when something is going wrong

Psychological safety turns diversity into better work… Recruiting different thinkers only pays off if people feel safe enough to challenge ideas, call out bias and speak up in the room

Building diverse teams takes deliberate action, not good intentions… Strings is candid that believing in "hiring the best people" wasn't enough until PrettyGreen looked honestly at who was actually in the room and set up a dedicated board to force the change through

00:00 — Welcome to the Whole Marketer Podcast

00:36 — Why Diversity of Thought Matters in Marketing Teams

02:55 — Introducing Mark "Strings" Stringer

05:21 — The Big Juicy Question: What Is Diversity of Thought?

07:43 — Finding People Who Love What You Don't

10:01 — Discovering DISC Profiles and Understanding Difference

12:27 — Founding PrettyGreen and Building the Right Partnerships

14:50 — The Impact of Bringing Complementary People Into the Team

17:01 — Learning to Trust and Get Out of the Room

19:21 — Matching Skills and Zone of Genius to the Work

21:41 — Uncovering Hidden Talent Across Departments

24:04 — Why Representation in the Room Matters

26:23 — Confronting the Agency's Own Diversity Gap

28:35 — Advice for Leaders Starting to Build Diverse Teams

30:54 — Knowing Your Superpower and Building Complementary Teams

33:22 — Handling Conflict With Humility and Vulnerability

35:44 — The Shadow and Light of Leadership

38:04 — Surrounding Yourself With People Who Call You Out

40:27 — Career Highs: Celebrating the Team's Work

42:30 — Career Grows: Getting Through the Hard Times

44:48 — Strings' Advice for Marketers of Tomorrow

Resources

The Whole Marketer 'Define your authentic leadership style' workbook – free download

https://thewholemarketer.com/resources/

The Whole Marketer seven-step leadership assessment – free download

https://thewholemarketer.com/resources/

Host: https://www.linkedin.com/in/abigailcdixon/

Guest: https://uk.linkedin.com/in/strings

About The Whole Marketer

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.

Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.

Visit www.thewholemarketer.com to see how we support leaders to build successful and fulfilled marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.

Contact [email protected] to get in touch with Abby and the team

Episode 168 with guest Sorin Patilinet, PepsiCo's Global Marketing Effectiveness and author of Marketing Effectiveness: Applying Marketing Science for Brand Growth

This week's episode is a technical skill that is fundamental to marketing leading the long-term commercial agenda – it's marketing effectiveness. We'll unpack what marketing effectiveness really means, the difference between effectiveness and efficiency, the importance of pricing being in marketing's remit and what makes a great dashboard (and why you should resist changing it)

Joining Abby is 'The Marketing Engineer' Sorin Patilinet, Global Marketing Effectiveness Executive and author of the best-selling book 'Marketing Effectiveness: Applying Marketing Science for Brand Growth'. With 20 years' experience in global roles, Sorin has helped shape how some of the world's most iconic brands measure and prove their impact. Previously he built and led the marketing science and testing solutions at Mars for over 14 years before moving to PepsiCo, where today he continues to turn marketing science into business growth.

Key takeaways

• Marketing effectiveness is holistic… it's not just ROI and creative excellence but a holistic understanding of the effect of everything marketers do on business results

• The biggest barrier is mindset, not tools… Sorin believes marketers need to spend more time identifying which decisions actually drive the biggest impact on the top and bottom line – and then finding the data to support those decisions, not the other way round.

• Pricing belongs back in marketing's remit… Sorin argues marketing has lost its voice in the boardroom partly because it has given up pricing and product to finance and R&D.

• Effectiveness beats efficiency… efficiency is effectiveness divided by cost, so focusing on effectiveness improves efficiency as a natural by-product.

• Don't change a winning dashboard… Sorin measured advertising's sales impact the same way for 14 years at Mars. Consistency of method, even as data and partners evolve, builds the trust and shared language that gets stakeholders to actually act on the numbers.

00:00 — Welcome to the Whole Marketer Podcast

02:02 — Introducing Sorin Patilinet

02:25 — What Is Marketing Effectiveness?

03:40 — Why It's Not ROI or Creative Excellence

04:30 — What Inspired Sorin to Write the Book

07:18 — Bringing the Brand's Voice to Marketing Science

09:41 — Where the Profession Still Has Capability Gaps

11:02 — The Biggest Barrier: Mindset Over Tools

12:49 — Are We Slaves to Data Availability?

14:01 — Ranking Decisions by Commercial Impact

15:23 — Why Pricing Is the Link Between Marketing and the Boardroom

16:22 — Why Marketing Has Lost Its Voice in the Boardroom

19:11 — Have We Given Pricing Up, or Had It Taken Away?

20:44 — Effectiveness vs Efficiency: The Formula That Matters

23:32 — The Only True Measure of Creative Effectiveness

25:05 — Rethinking the 60/40 Rule for Short and Long Term

26:47 — Why Every Business Needs Its Own Time Frame

29:18 — Building the Right Data Sources

29:52 — Why Decisions Should Come Before Data

32:13 — The Case for Experimentation

32:46 — Where AI Actually Helps Measurement

33:05 — Why You Shouldn't Keep Changing Your Dashboard

34:51 — The Hidden Cost of Changing Your Methodology

36:33 — Setting the Right KPIs at the Strategic Planning Stage

36:58 — Finding Your Organisation's Flywheel

38:59 — How Data-Driven Is Your Organisation's Culture?

39:22 — The Balance of Art, Science and Human Intuition

40:36 — Sorin's Advice for Marketers of Tomorrow

Resources

Sorin's book – https://www.amazon.co.uk/Marketing-Effectiveness-Applying-Science-Growth/dp/1398621056

Host: https://www.linkedin.com/in/abigailcdixon/

Guest: https://www.linkedin.com/in/patilinet/

About The Whole Marketer

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.

Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.

Visit www.thewholemarketer.com to see how we support leaders to build successful and fulfilled marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.

Contact [email protected] to get in touch with Abby and the team

Episode 167 with guest Mays Elansari, Marketing Director at Wasabi

The last in our mini-series on how marketing roles are changing, this episode is a little different as we hear directly from a senior marketer who has recently been looking for - and secured – an exciting new role. But the journey was not easy and we explore with refreshing honesty about what it feels like to suddenly find yourself without a role, reframing your mindset, treating yourself like a brand and how saying yes (to events, to LinkedIn, to new connections) creates visibility that ultimately led to not one but two new opportunities.

Joining Abby is Mays Elansari, Marketing Director at Wasabi, the sushi and bento brand with ambitious growth plans across the UK. A self-described generalist marketeer, Mays brings a wealth of experience across hospitality, QSR and FMCG, having held senior roles at Subway, Penhaligon's and Stonegate, and earlier in her career at BBDO and McCann Erickson.

Key takeaways

• The scope of marketing leadership has never been broader… From commercial accountability and data and insight to AI, tech and creativity, the breadth and expectations of what a senior marketer is expected to own has expanded significantly.

• The unicorn brief… Are hiring managers are holding out for candidates who tick every single box? Mays and Abby discuss why this risks recycling the same thinking and why transferable experience and fresh perspective are often more valuable than sector-specific credentials.

• The power of mindset… Mays reflects openly about finding herself in unfamiliar territory for the first time in her career outside of her control but harnessing the power to control her own mindset.

• We need to market ourselves… Mays made a deliberate decision to treat herself like a brand: defining her value, owning her narrative and showing up consistently.

• Invest in your network before you need it… Building a genuine community of peers, mentors and industry contacts isn't a nice-to-have but how most senior marketing roles are actually filled.

00:00 — Welcome to the Whole Marketer Podcast 02:40 — What Is the Role of Marketing Leadership Today? 04:12 — How the Scope of Marketing Has Fundamentally Changed 05:49 — How the Senior Seat at the Table Is Shifting 07:24 — Why Senior Marketing Roles Are Disappearing 09:35 — The Unicorn Brief 12:56 — Are We Setting Marketing Leaders Up to Fail? 14:42 — The Case for Transferable Experience Over Sector Credentials 16:09 — Mays's First-Hand Experience of the Job Market 18:28 — Why Most Senior Roles Are Filled Through Relationships 19:34 — Why Your Circle Matters More Than You Think 22:16 — Finding Herself Out of Work for the First Time 24:31 — Saying Yes... How the Queen of Events Was Born 26:59 — Sharing the Journey and Why Vulnerability Matters 27:49 — The Emotional Reality Nobody Talks About Enough 29:33 — Finding the Job Search Strategy That Works for You 30:41 — Treat Yourself Like a Brand and Invest in Yourself Before You Need To 33:15 — Building Your Own Brand Positioning 34:17 — Let Go of What You Can't Control 35:24 — Career High and Grows 36:54 — Mays's Advice For Marketers of Tomorrow

Resources

The Whole Marketer 'Define your ideal role' resource – free download

https://thewholemarketer.com/resources/

The Whole Marketer 'Take the reins of your career' resource – free download

https://thewholemarketer.com/resources/

Host: https://www.linkedin.com/in/abigailcdixon/

Guest: https://www.linkedin.com/in/mayselansari/

About The Whole Marketer

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.

Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.

Visit www.thewholemarketer.com to see how we support leaders to build successful and fulfilled marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.

Contact [email protected] to get in touch with Abby and the team

Episode 166 with guest Rowan Fisk, Founder of GrowthKind

The third in our mini-series on how marketing roles are changing, in this episode we hear directly from an executive hiring specialist who speaks to over a hundred senior marketing leaders every month, on the skills that modern senior marketers need to possess (particularly in founder-led, start-up scale up and VC/entrepreneurial businesses) how AI is already reshaping recruitment and marketing org charts, and the job search advice for candidates today.

Joining Abby is Rowan Fisk, Founder of GrowthKind, an executive search company that places senior marketing, digital, and growth leadership roles into high-growth start-ups and scale-ups across the UK and EMEA. As a trusted advisor to many founders, CEOs, and investors navigating critical leadership hires, he has real-time insight into the trends shaping marketing leadership roles and talent.

Key takeaways

• The job market is recovering (not yet recovered)… Vacancies for senior marketing leaders are rising and processes are moving faster, but for anyone currently out of role, the search can still be challenging.

• Curiosity is becoming a defining leadership trait… Rowan believes CQ – the willingness to test, learn and adapt – is becoming just as important as IQ and EQ for the next generation of marketing leaders.

• AI is reshaping marketing teams… How AI is impacting different departments, but brand and creative roles remain harder to replace.

• AI supports recruitment decisions, but doesn't replace judgement… Rowan's firm uses AI to help rank shortlisted candidates objectively, but he's overridden an AI-recommended hire when his own instincts told him something wasn't right.

• Networking beats job boards… Abby and Rowan share advice for anyone job hunting to get specific about their professional superpower and share it.

00:00 — Welcome to the Whole Marketer Podcast 02:50 — Introducing Rowan Fisk 03:05 — What's the Real Role of Marketers Today? 05:07 — Marketing Skillset in Founder-led Businesses 09:33 — Moving From Gut Instinct to Insight-Led Decisions 12:06 — Why Performance Marketing Has Dominated Hiring 13:30 — How AI Is Fuelling a Brand Marketing Resurgence 15:30 — Short-Termism and the Case for Creativity 18:19 — Introducing CQ, the Curiosity Quotient 20:50 — Why Leaders Should Embrace Curiosity and Humility

22:53 — AI and Restructures: Growth or Rationalisation? 26:34 — AI in Recruitment: Useful Tool, Not a Replacement for Judgement 31:05 — What's Really Happening in the Marketing Job Market 36:00 — The Passive Candidate Pool Is Starting to Move 37:17 — Why Watching Your Peers Move Changes Everything 38:17 — Sharing the Wins and Getting Employee Value Proposition Right 42:07 — Getting Clear on What You Actually Want From a Role 42:57 — What's Your Superpower? 44:14 — Why Being Known for Something Beats Being Good at Everything 47:30 — Let Your Network Know What You're Looking For 50:30 — Why Most Senior Roles Never Get Advertised 52:33 — Rowan's Advice For Marketers of Tomorrow

Resources

The Whole Marketer 'Define your ideal role' resource – free download

https://thewholemarketer.com/resources/

The Whole Marketer 'Take the reins of your career' resource – free download

https://thewholemarketer.com/resources/

The Whole Marketer 'Develop your authentic leadership style' resource – free download

https://thewholemarketer.com/resources/

Host: https://www.linkedin.com/in/abigailcdixon/

Guest: Rowan Fisk | LinkedIn

About The Whole Marketer

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.

Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.

Visit www.thewholemarketer.com to see how we support leaders to build successful and fulfilled marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.

Contact [email protected] to get in touch with Abby and the team

Episode 165 with guest Joel Barnett, Founder of Fortune Hill

The second in our mini-series on how marketing roles are changing, in this episode we highlight what the job market looks like right now, including: why so many senior roles are disappearing or being restructured, what companies are looking for in marketing leaders today, the importance of role clarity and expectations, and job search advice.

Joining Abby is her guest Joel Barnett, Founder and CEO of Fortune Hill, who partners with ambitious organisations to appoint Marketing, Commercial, and HR leaders to supercharge business performance and enhance culture. With decades of experience placing marketing executives across some of the UK's most recognised brands, Joel shares his honest yet optimistic assessment of where the marketing profession currently stands - and what both leaders and organisations need to do differently.

Key takeaways

• The CMO title is disappearing… More recruitment briefs are coming through as Chief Growth Officer or Chief Customer Officer, as the CMO role itself is being disaggregated

• Why are CMO tenures getting shorter... Joel reflects that marketing leaders share some of the responsibility, through poorly managed expectations, a reluctance to have difficult conversations, and in some cases, overstating what they can and will deliver

• The brief is broken… 75% of unsuccessful hires come down to a poorly constructed brief. Companies are hiring to solve a short-term problem, prioritising sector experience over the character traits that determine long-term success.

• Tips for leaders... Hire first for character, then capability and finally experience - too often organisations hire the CV but fire what isn't CV-related.

• Taking the reins of your job search... The job market is tough and there is a significant supply and demand imbalance right now. Joel's advice: treat your job search like a marketing campaign, be the driver not the passenger, and don't take a role just for the title.

00:00 — Welcome to the Whole Marketer Podcast

02:33 — Introducing Joel Barnett

03:00 — What Marketing Leadership Is Really For

05:12 — The CMO Title Is Disappearing — What's Replacing It

08:00 — The Disaggregation of the Marketing Role

12:28 — Marketing is Being Stretched and Squeezed Simultaneously

14:53 — The Most Important Trait in a Modern Marketing Leader

16:57 — The Leadership Piece People Overlook

19:23 — The Conversations Marketing Leaders Aren't Having

21:37 — Why CMO Tenure Is Shorter Than It Should Be

26:26 — The Cost of Tolerating Average

31:18 — Resilience, Coaching, and Not Going It Alone

33:38 — Why Senior Marketing Roles Are Being Cut

38:03 — The State of the Job Market Right Now

41:00 — How to Search for a Role Like a Marketer

45:28 — On Being Selective — and Knowing It's Never Too Late to Pivot

47:53 — How to Make a Better Senior Marketing Hire

50:19 — Hire for Character Before Credentials

53:00 — Joel's Advice: Learn the Language of the Room

Resources

The Whole Marketer 'Define your ideal role' resource – free download

https://thewholemarketer.com/resources/

The Whole Marketer 'Take the reins of your career' resource – free download

https://thewholemarketer.com/resources/

The Whole Marketer 'Develop your authentic leadership style' resource – free download

https://thewholemarketer.com/resources/

Are Marketers facing a clarity crisis? - Marketing Week article

https://thewholemarketer.com/mw-article-clarity/

Host: https://www.linkedin.com/in/abigailcdixon/

Guest: https://www.linkedin.com/in/joelbarnettfortunehill/

About The Whole Marketer

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.

Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.

Visit www.thewholemarketer.com to see how we support leaders to build successful and fulfilled marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.

Contact [email protected] to get in touch with Abby and the team

Episode 164 with guest Charlotte Rogers, Marketing Week's Deputy Managing Editor and Head of Insight

We're kicking off a brand new mini-series about how marketing roles are changing and its impact, and in this episode we discuss this as well as shine a light on widespread and worrying challenges facing marketers today.

Based on the findings from Marketing Week's 2026 Career and Salary Survey (2,300+ respondents) we're discussing expanding remits, senior roles disappearing, burnout, imposter syndrome, stalled progression, a persistent understanding gap at board level – and what we need to do about it.

Joining Abby is Marketing Week's Charlotte Rogers, Deputy Managing Editor and Head of Insight at Marketing Week. Having worked at Marketing Week for a decade, she is fascinated writing about the marketing industry both in the UK and worldwide and leads on the publication's proprietary research projects, as well as the wider features, and is the co-host of the Marketing Week podcast.

Key takeaways

• Our marketing profession is in crisis… Marketing roles are expanding and restructuring, often without clear resource or support. Half of respondents said their team had restructured and senior leaders are being cut and not replaced.

• Burnout is a real risk… Many marketers feel overwhelmed (65%), undervalued, questioning their skills, facing imposter syndrome, and emotionally exhausted. 53% no longer enjoy work that used to engage them.

• There is a persistent lack of understanding of marketing's true value within organisations and marketers are feeling the pressure to defend it… leading to not speaking up about mental health because they're carrying their own issues AND the weight of the profession's perception.

• We have a progression crisis… 70% of marketers saw no career progression in the past year. It's hitting parents and women the hardest as 44.6% of mothers said being a parent had harmed their progression, vs 7.6% of fathers.

• What do we need to do… the only way out of the cycle is for marketers to start advocating for themselves, setting boundaries, and being honest about what is and isn't deliverable. It's not easy but marketing leaders need to speak up for themselves and marketers in their care.

00:00 — Welcome to the Whole Marketer Podcast

02:33 — Introducing Charlotte Rogers

02:58 — The State of Marketing Right Now What the 2026 Career & Salary Survey is revealing about how marketers are feeling

07:00 — More Responsibility, Senior Roles Disappearing

09:29 — Why Marketing Still Struggles to Prove Its Value

12:47 — Afraid to Move, Unhappy to Stay

15:04 — The AI Pressure and the Skills We Actually Need

16:21 — Burnout, Imposter Syndrome, and Suffering in Silence - Two years of mental health data

19:09 — The Added Weight of Defending the Whole Profession

21:23 — Restructures, Rebrands, and Shifting Job Titles

26:16 — The Cost of Constant Change

30:59 — On Saying No (and Why Pushing Back is So Difficult)

33:21 — The Progression Gap Is Worse for Parents

37:19 — Flexibility as a Right, Not a Favour

40:56 — What Marketers Can Control

44:39 — Charlotte's Advice: Know Your Value

Resources

Blog: Burnout - How Leaders Can Support Those In Their Care - The Whole Marketer

https://www.marketingweek.com/abigail-dixon-marketer-resilience/

Marketing Week - https://www.marketingweek.com/

Host: https://www.linkedin.com/in/abigailcdixon/

Guest: https://www.linkedin.com/in/charlotterogers/

About The Whole Marketer

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.

Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.

Visit www.thewholemarketer.com to see how we support leaders to build successful and fulfilled marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.

Contact [email protected] to get in touch with Abby and the team

Episode #163. This episode is a holistic topic that impacts not only what we do, but how and why – it's the power of being different. We know being distinctive is fundamental for building successful, memorable brands, so today's episode will discuss not only this but why it's vital for marketers to develop the skills and behaviours to be brave and embrace being different at work and in their lives as a whole.

Abby's guest expert on today's episode is Amy Kean, best-selling author, columnist, speaker, voice for change in the advertising and media industry and founder of Good Shout which is an L&D company that brings out the human in people. As a strategist and creative leader, Amy trains teams on how to communicate, collaborate and learn from one another, championing unrepresentative voices and pushing businesses to move from token gestures to tangible action.

In this episode, Amy shares her of definition of embracing difference, why we shouldn't play it safe, culture vs trends, why difference matters in marketing and practical ways for you to embrace difference. Plus Amy's advice for marketers of tomorrow.

00:00:00 Introduction to the Podcast and The Power of Being Different

00:03:40 What Does Embracing Difference Mean?

00:05:23 Front Stage vs. Backstage Selves

00:09:15 Leadership Pressure to Perform and Prove Themselves

00:12:53 The Japan Airlines Buddhist Monk Case Study

00:17:31 The Power of Difference in Marketing

00:22:31 Why Difference Matters

00:25:45 Cultural Trends vs. Fads

00:28:16 Unlocking Difference: Confidence and Self-Belief

00:30:08 Practical Ways to Embrace Difference

00:35:57 Creativity, Safe Spaces, and Community Support

00:37:18 Career Highs and Learnings

00:43:10 Advice for Marketers of Tomorrow

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: 💥 Amy Kean 💥 | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.

Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.

Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.

Contact [email protected] to get in touch with Abby and the team

Episode #162. A topic of personal understanding, today we're discussing personal branding for marketers – the benefits of embracing the LinkedIn platform to connect, share your voice, learn, inspire, network and for your future career development.

Abby's guest expert is Laura Fox who helps individuals and companies to use LinkedIn to their advantage, whether for visibility, growth or leadership positioning. After working at LinkedIn for over 7 years, Laura set up the LinkedIn Fox as a LinkedIn strategist, trainer and speaker – working with a range of clients from individuals and SMEs to large scale companies like Mattel, Unilever, London Business School and more

In this episode, Laura shares her definition of building personal brands, the real-life benefits of doing so, overcoming fears and time constraints, best practice for engagement, plus Laura's 3Ps to start to build your personal brand.

Plus Laura's advice for marketers of tomorrow.

00:00:00 Welcome and Introduction to Personal Branding

00:02:46 Defining Personal Brand on LinkedIn

00:04:33 Being Memorable and Relatable

00:06:45 Real-World Benefits of LinkedIn

00:09:40 Overcoming Barriers to Using LinkedIn

00:11:19 Best Practice Approach for Success

00:18:03 Measuring: Quality Over Quantity

00:24:48 Personal vs. Company Use of LinkedIn

00:28:19 Laura Fox's Three P's Framework

00:32:51 Advice for Marketers of Tomorrow

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Laura Fox | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.

Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.

Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.

Contact [email protected] to get in touch with Abby and the team

Episode #161. Today's episode is a personal understanding topic focused on self-belief, which comes from knowing yourself and owning your strengths, your talents, your past experiences to help you build trust in your future choices.

Joining Abby is legendary senior marketer, M&S's Sharry Cramond. Sharry is a multi-award winning marketer – named in the list of the world's top 100 marketers as well as The Marketing Society's prestigious Inspirational Leader award. With a wealth of experience, Sharry leads marketing for Marks and Spencer, one of the UK's most loved and trusted brands and is published author of 'Win Your Lottery".

In this episode, Sharry shares her personal story and perspective on self-belief, why it's important for marketers, examples of how she applies positive mindset, and the power of goal-setting. As well as telling the M&S case study about how they have leveraged their workforce to become brand ambassadors.

Plus Sharry's 'Highs and Grows' and advice for marketers of tomorrow

00:00:00 Introduction to Self-Belief and Mindset

00:02:38 Sharry's Perspective on Self-Belief

00:05:30 The Importance of Self-Belief for Marketers

00:08:17 Building Self-Belief: Shari's Personal Story

00:13:24 Developing a 'Healthy Thinking Diet'

00:15:26 Radiators vs. Drains: Energy, Attitude and Mindset

00:21:16 Accountability and Achieving Goals

00:22:52 Belief and Commitment in Teams

00:26:30 Key Behaviours for Career Success

00:31:18 The M&S Ambassador Case Study

00:39:54 Sharry's Career Highs and 'Grows'

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Sharry Cramond | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.

Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.

Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.

Contact [email protected] to get in touch with Abby and the team

Episode #160. Today's episode is a personal understanding topic on career development, empowering marketers to take the reins of your career by ensuring we are building skills and behaviours to achieve our ideal role and also our future career goals.

Abby's guest is Veronika Kryuchkova, Global Head of Capability for Reckitt. As a global marketing and transformation leader with two decades of experience launching, scaling and turning around brands including at Johnson and Johnson, Teva and Reckitt - and podcast host of Get Superpowered - she is passionate about the human side of transformation, helping teams and organisations build the capabilities they need and career development.

In this episode, Veronika explains being intentional in career choices, key skills for marketers of the future and creating a culture of learning. Plus she introduces the concept of the capability stack and core, human, and future capabilities

Plus Veronika shares her career high and lows and advice for marketers of tomorrow.

00:00:00 Welcome and Introduction to Career Development

00:03:00 Defining Career Development

00:05:04 Intentionality and the Capability Stack

00:09:12 Core, Human, and Future Capabilities

00:14:15 The Importance of Marketers Owning Their Careers

00:15:49 Forces Shaping Marketing Careers

00:21:58 Key Skills for Future Marketers

00:25:43 The Role of Curiosity and Collaboration

00:33:13 Embedding Skills Beyond Training

00:37:42 Leadership's Role in Learning Culture

00:39:45 Veronika's Career Highs and Lows

00:43:56 Advice for Marketers of Tomorrow

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Veronika Kryuchkova | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.

Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.

Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.

Contact [email protected] to get in touch with Abby and the team