Are your members really engaged in your community?
If they don’t have a strong identity tied to your tribe, they may drift away. In today’s episode, we’re diving into how to help your members create an identity that sticks—one that drives engagement, boosts retention, and builds lasting connections.
I’ll share a strategy that has transformed membership communities, leading to more interaction, stronger bonds, and a sense of belonging. Tune in and learn how to give your members an identity they’ll proudly wear like a badge.
What You’ll Learn in This Episode:
Why your members’ identity is the key to engagement.How to transform passive members into loyal participants.The psychology behind creating a tribe that people won’t want to leave.Actionable strategies for reinforcing your members' new identities.
Listen to This Episode on Your Favourite Podcast Channel:
Subscribe and Listen on iTunes:
https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393
Subscribe and Listen on Spotify:
https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj
🎁 Free Gift for Podcast Listeners:
Download the Community Engagement Secrets PDF
Discover 10 powerful rituals proven to boost engagement and retention in any membership, program, or online community.
✅ Real-world examples across various niches
✅ Step-by-step strategy guide for creating rituals that stick
✅ Ideal for platforms like Skool, Facebook Groups, or private communities
👉 Click here to download
Episode Sponsors:
📘 The 27 Tribe Secrets Book
Unlock the 3 Tribe Phases and 27 psychological triggers behind thriving, engagement-based memberships.
If you're ready to transform content into culture and products into movements, this is your blueprint.
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Resources Mentioned:
27 Tribe Secrets Book – Digital27 Tribe Secrets Book on AmazonTribe Membership Show WebsiteBook Your FREE Tribe Discovery Call
Episode Highlights:
00:00 Introduction: The Importance of Member Identity
01:52 Creating an Identity for Your Members
03:35 The Power of Identity in Community Engagement
07:23 Gym A vs. Gym B: A Tale of Two Identities
12:43 Personal Story: The Spartacus Workout
15:13 The Over 40 Alpha Brotherhood
16:52 Why Identity Matters in Memberships
24:29 The Psychology of Identity and Retention
29:43 Implementing Identity in Existing Communities
30:55 Crafting a Desirable Identity
31:15 The Power of Rituals and Shared Experiences
32:31 Examples of Successful Brand Identities
35:09 Personal Story: Embracing the Funnel Hacker Identity
37:55 Creating and Reinforcing Identity in Your Community
40:56 Meeting Members Where They Are
42:35 Building Trust and Empathy
47:31 Defining Core Beliefs and Behaviors
52:08 Symbols, Rituals, and Milestones
56:36 Reinforcing Identity and Community Engagement
57:50 Conclusion and Final Thoughts
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Remember, your community isn’t just a group of people—it’s a tribe. When you give them an identity, something they can connect with emotionally, they’ll become lifelong supporters. It’s not about the program; it’s about who they become when they join. Build their identity, and they’ll build your tribe.