Groundwork

Episode 14 - Chris Murray of Lead Forensics


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What key learnings for Partnerships success can you bring from an Account Management background? Chris Murray of Lead Forensics shares his experience with Tai Rattigan and also talk about:

- The co-selling lessons he learned while working in Finance at HSBC
- The importance of face-time when moving from a sale-to to a sale-through model
- Why it’s important to document everything and share success stories internally
-  How to build the habit of working on your personal brand through LinkedIn and the PL community
-  How he manages the loneliness of an executive role


Partnership Leaders is a leading industry association for partnership, channel, and business development leaders. As the industry’s premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.

Connect with Partnership Leaders:

- LinkedIn

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GroundworkBy Tai Rattigan