Appealing to the mindset and beliefs of your target audience earns you an instant connection with your target audience.  There needs to be a balance between focus on emotional versus rational communication as buyers use both through their journey in purchase.

Appealing to the mindset and beliefs of your target audience earns you an instant connection with your target audience. There needs to be a balance between focus on emotional versus rational communication as buyers use both through their journey in purchase.

Episode 14: Communicating emotional value is as important as ROI

Brian and Rob discuss marketing from the perspective of the need to standout, be authentic, and just how high the bar "is" in marketing today.

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Episode 14: Communicating emotional value is as important as ROI

Episode 14: Communicating emotional value is as important as ROI