We sat down with Christien Louviere, founder of SellPersonal.  We discuss whether the chasm between sales and marketing is growing or getting smaller.  Christien discusses some of his personal experiences on how the functions can works better together and shares why standard personas don't really work.

Part two of a two part discussion on brand storytelling and the economic value of telling great stories.

Part one of a two part discussion on brand storytelling and the economic value of telling great stories.

Brian & Rob discuss this year's CMWorld conference in Cleveland.  They discuss this shifting tides in the industry and how those shifts manifested themselves at the conference.

The guys discuss some things they hope to see at CMWorld in Cleveland next week.  In part, they discuss content marketing's evolution into content intelligence and how that translates into connection tactics and strategy

Rob & Brian discuss an earlier blog post on the NFL brand and brand values. They discuss the importance of authenticity and the dangers of pretending the brand values are something other than what the brand truly values.

A discussion on the importance of proficiency versus differentiation.  Is it more important to evolve sophistication as a marketer or to be differentiated in your market regardless of your sophistication? Like anything, the answer is in the middle.

Marketers are taking actions that acknowledge relevant content is more important than volume. The only way to achieve relevance is through intelligence.  This episode delves into whether consumers want relevant communication or none at all.

Metrics are important and might be different depending on the level of the person using them. Don't get too bogged down with all of the possible ways to measure.  Pick a few and figure out how to move the needle.

Articles, discussion and debate on artificial intelligence are all the rage.  In the end, all that matters is that solutions make sense for your business.  AI is interesting and might be applicable for you but value is the real measure.