A discussion on the importance of proficiency versus differentiation.  Is it more important to evolve sophistication as a marketer or to be differentiated in your market regardless of your sophistication? Like anything, the answer is in the middle.

A discussion on the importance of proficiency versus differentiation. Is it more important to evolve sophistication as a marketer or to be differentiated in your market regardless of your sophistication? Like anything, the answer is in the middle.

A discussion on the importance of proficiency versus differentiation. &nbsp;Is it more important to evolve sophistication as a marketer or to be differentiated in your market regardless of your sophistication? Like anything, the answer is in the middle.

Episode 37: Evolving sophistication only really matters if you're differentiated

Brian and Rob discuss marketing from the perspective of the need to standout, be authentic, and just how high the bar "is" in marketing today.

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Episode 37: Evolving sophistication only really matters if you're differentiated

Episode 37: Evolving sophistication only really matters if you're differentiated