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Brian and Rob discuss marketing from the perspective of the need to standout, be authentic, and just how high the bar "is" in marketing today.... more
FAQs about Be Better Be Different Podcast - 8-Point Arc:How many episodes does Be Better Be Different Podcast - 8-Point Arc have?The podcast currently has 44 episodes available.
October 25, 2016Episode 4: It's okay to sell, if it's at the right timeRob and Brian share some tips for selling content and selling content's important relationship with other aspects of content marketing including storytelling and educating. They provide examples of quality selling content versus some selling content that could be improved...more23h 14minPlay
October 18, 2016Episode 3: Tips on Educating Your AudienceRob and Brian open by talking about the joys of working with Google Analytics data. They then talk about the importance of educating your audience and how differents types of education can be perceived in different ways. They also offer tips and examples of great educational content....more31minPlay
October 11, 2016Episode 2: Cutting through the Sea of SamenessRob and Brian look at how companies can use their brand purpose to create differentiation in their marketing....more25minPlay
October 04, 2016Episode 1: The Importance of Having a Brand PurposeIn the first episode of Be Better Be Different, Brian and Rob discuss what Brand Purpose is and why its so important...more24minPlay
FAQs about Be Better Be Different Podcast - 8-Point Arc:How many episodes does Be Better Be Different Podcast - 8-Point Arc have?The podcast currently has 44 episodes available.