Social Proof is a persuasion marketing technique that most marketers use. There are widely uses forms of Social Proof that are well worn but also lesser known techniques that if used correctly, can help differentiate your brand. Learn the varied versions of Social Proof and how to use them for your brand.

Almost all marketers use persuasion marketing techniques whether they realize it or not. Brian and Rob talk through the origins of persuasion marketing and then explore one commonly used persuasion marketing technique called "Authority"

Your brand story does not stop at purchase. You have to support your buyer through the purchase and deliver on the promise your story sold in the first place. Storytelling is a continuous evolution, listen to learn how to evolve through purchase and beyond.

Part 4 of our 5 part mini-series on storytelling. Brian and Rob talk about the best way to present your offering and ultimately get your audience to take action. They discuss good examples of revealing offer and the dangers of being overly focused on driving action.

Making the customer the hero of your brand story might be the most important element of brand stroytelling

Part 2 of our 5 part mini-series on brand storytelling. Brian & Rob talk about the first two elements of the the 8-Point storytelling arc; market/environmental dynamics and the customer state of mindThey provide B2B and B2C examples of these two parts of the arc and the importance of these in setting up your brand story

Many thanks to our listeners, customers and partners.

There is a lot of chatter about brand storytelling but not a lot practical tools or advice as to how to really achieve it for your brand. Rob and Brian define what brand storytelling really is and begin talking about how to integrate a brand story into your every day content production and publishing. This is the first episode in a series of 5 episodes that will share how to implement brand storytelling.

In the last part of their 4 part discussion on customer engagement (see episodes 2-4 for the other 3) Rob and Brian talk about different types of conversion. They discuss the dangers of not supporting the buyer's journey to conversion and being overly focused on conversion itself. They touch on the importance of setting proper incentives to drive the right behaviors.

Rob and Brian talk through what it means to have a dialogue with customers. They share examples of brands that do it well and some that don't. They discuss why it's so hard, tips on how to do it well and the dangers of poor customer dialogue.