Guest Brian Maschler, Chief Creative Officer of Bulldog Solutions stops by to talk about technology fed creative. We discuss the natural tensions between the confines of business and the necessary freedom of creative.  Brian gives a really interesting perspective on the evolution of technological creative and the requirements in embracing the "new world".

A discussion with Annie Hardy on marketing evolution and how to make an impact no matter your role.

Listen for more detail on the June 14 blog post about learnings from our Mark Cuban interaction

Learn the basic ingredients to keeping pace with technology.  If you don't have these, you will have a tough time closing the gap and evolving as a marketer.

Commitment to style over substance leads to what we call "hollow engagement". Listen for a discussion on how to cut through all the style based content to get valuable engagement.

Recap of the Sirius Decisions conference in Las Vegas.  A discussion about the pervasive problems marketers seem to be facing and the struggles to know where to even start to solve for them.

It's official; machine learning and AI are the buzz terms for 2017.  All of sudden, everyone and their grandmother has AI capabilities and they would like to tell you about them.  Listen for the truth on machine learning and AI.

Brian & Rob have a discussion about their recent conversation with Robert Cialdini.  They discuss some of Cialdini's more recent discoveries around persuasion including the concept of pre-suasion.

A discussion of the validity of tying content marketing proficiency to overall company performance.  Brian & Rob discuss correlation versus causation and the other factors that come into play.

A discussion of good engagement versus "hollow engagement", or unproductive engagement. Brian & Rob discuss how to determine if your engagement numbers are valid and how clean data and personalization can help leverage top of the funnel engagement.