A discussion of the validity of tying content marketing proficiency to overall company performance.  Brian & Rob discuss correlation versus causation and the other factors that come into play.

A discussion of the validity of tying content marketing proficiency to overall company performance. Brian & Rob discuss correlation versus causation and the other factors that come into play.

A discussion of the validity of tying content marketing proficiency to overall company performance. &nbsp;Brian &amp; Rob discuss correlation versus causation and the other factors that come into play.

Episode 25: Does content marketing proficiency translate into better overall company performance?

Brian and Rob discuss marketing from the perspective of the need to standout, be authentic, and just how high the bar "is" in marketing today.

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Episode 25: Does content marketing proficiency translate into better overall company performance?

Episode 25: Does content marketing proficiency translate into better overall company performance?