How have Innocent Drinks cultivated a God-like status among social media managers? We caught up with John Thorton, Social Media Manager at Innocent Drinks to find out!

Listen now to hear exactly how the brand has become so engaging with customers through its cheeky and authentic voice. John details his process for tapping into trending topics, how to double-down on viral posts successfully, and the very rare occasion where he's gone viral in a bad way.