Confessions Of A Social Media Manager

Who was behind Bravissimo's winning TikTok which saw the channel reach 32k followers in just under a year? It was their social media manager Sonia Hussain! 

We spoke to Sonia about how the brand built itself to be inclusive, the effect of social media on the retail industry and how she empowered Bravissimo staff up and down the UK to create trending content on TikTok. 

Bravissimo is a lingerie retailer that provides lingerie in D-L cup sizes. It currently has 26 stores across the UK and also sell via mail order, online and via a US website. 

How does Etsy have a cross-appeal with 'Live Laugh Love' Moms and Millennials wanting 'What would Dolly Do?' T-shirts? It's definitely to do with their social media presence! 

We speak to Evan Watkins, Social Media Manager at Etsy to find out how he created a social media strategy that cuts across the generational divide.

How have Innocent Drinks cultivated a God-like status among social media managers? We caught up with John Thorton, Social Media Manager at Innocent Drinks to find out!

Listen now to hear exactly how the brand has become so engaging with customers through its cheeky and authentic voice. John details his process for tapping into trending topics, how to double-down on viral posts successfully, and the very rare occasion where he's gone viral in a bad way. 

How have health services adapted their social media during the pandemic? We spoke to Muiriosa Ryan, the Social Media Manager at Health Service Executive (HSE) to find out. 

Having worked with HSE for a number of years Muiriosa reflects on the things her social media team needed to scale up their response in such a critical time for the service and how public sector communications have adapted to incorporate social media into their work. 

Health Service Executive is the publicly funded healthcare system in the Republic of Ireland, responsible for the provision of health and personal social services. It came into operation on 1 January 2005.

How does one of the biggest and longest-running agencies in the world manage social media for their clients? Who better to ask than Ogilvy!

We talk to Natasha Finn, Social Media Manager at Ogilvy Health about her approach to social media for the agency's health clients including influencer marketing, and the company's recent decision to rework the way they use influencers.

Has social media changed journalism for better or for worse? 

We talk to Nicole Phillip, Senior Social Media Manager at The Hustle, as she reflects on how the journalism industry has evolved with social media trends and The Hustle's aim in keeping 2M+ digital marketers up-to-date with the latest tech news. 

Nicole has previously worked for ABC News,  The New York Times,  NBC Universal, and The Daily Beast. 

How have online food delivery services dominated the service industry? Beth Thomas, former Social Media Manager at Deliveroo gives us an insight into how the app tapped into social media to make the brand omnipresent in the UK & Ireland. 

What’s it like to run a meme account where social media managers submit their anonymous confessions of working in social media? TLDR:  Agorapulse finds out it’s eye-opening.

In June 2020, Alexa Heinrich was starting to realize the toll of working in social media, especially in a pandemic where people relied on social media more to connect with businesses and organizations. She decided to set up Sippin’ Social Tea, first as an Instagram so people working in the digital marketing world could anonymously vent about the increased demands of their jobs. It quickly grew a following and the attention of Austin Braun who realized Alexa was behind the account. They teamed up to manage the account together expanding to Twitter.

The account is dedicated to highlighting the realities of working in the industry – in the hopes that the people in the profession will be better respected, better treated, and better paid for the work they do. Alexa and Austin manage the accounts alongside their day social media day jobs.

As of today, their accounts have amassed over 35,000+ followers and over 1300+ anonymous confessions. And they haven’t even posted half of them yet.

How did Canva become the must-use tool for social media managers? We talk to Jacky Barker, the Social Media Lead, at Canva which is one of the most popular online design software today. Jacky talks about how she landed her current job, her best tips to build community online and building brand love. 

How do you decide on what to include in your content calendar when you have over 2.3 million pieces of art to showcase? We talk to Annie Andoh, the Social Media Manager for the Victoria and Albert Museum located in London. Annie explains how she organizes content for channels that have over 1 million followers worldwide, how because of the pandemic she successfully tapped into Tiktok to attract new audiences to the V&A museum, and the perils of going 'viral' in a bad way - remember #susanalbumparty anyone?