How do you decide on what to include in your content calendar when you have over 2.3 million pieces of art to showcase? We talk to Annie Andoh, the Social Media Manager for the Victoria and Albert Museum located in London. Annie explains how she organizes content for channels that have over 1 million followers worldwide, how because of the pandemic she successfully tapped into Tiktok to attract new audiences to the V&A museum, and the perils of going 'viral' in a bad way - remember #susanalbumparty anyone?