Who was behind Bravissimo's winning TikTok which saw the channel reach 32k followers in just under a year? It was their social media manager Sonia Hussain! 

We spoke to Sonia about how the brand built itself to be inclusive, the effect of social media on the retail industry and how she empowered Bravissimo staff up and down the UK to create trending content on TikTok. 

Bravissimo is a lingerie retailer that provides lingerie in D-L cup sizes. It currently has 26 stores across the UK and also sell via mail order, online and via a US website.