Michigan State University Federal Credit Union (MSUFCU) Chief Engagement Officer Ami Iceman joins the show to talk about how MSUFCU serves younger generations. She also discusses trends she sees with younger generations and provides insight into how credit unions can best serve them. 

In this episode  

Anthony Demangone, Chief Membership and Engagement Officer, America's Credit Unions  

Ami Iceman, Chief Experience Officer, Michigan State University Federal Credit Union 

Resources 

View credit union stories on the America’s Credit Unions Blog 

Stay up to date on the latest news affecting credit unions 

View our 2026 events lineup 

Guest Bio 

Ami Iceman joined Michigan State University Federal Credit (MSUFCU) in 2019 where she serves as Chief Experience Officer. A committed mentor, Iceman oversees over 115 employees across the Digital Experience, User Experience, eServices, Marketing, and Research Departments. She leads her teams through the rapidly changing digital landscape forming critical alignments with the Innovation and Digital Service teams. Iceman thrives on finding creative ways to move concepts to reality resulting in an enhanced member experience across all digital channels. Through her leadership, she has helped MSUFCU surpass $8 Billion in assets and serve over 386,000 members.