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Episode 14: The Psychology of Branding: How Perception Drives Sales (Even in a Downturn)
In an economic downturn, your brand’s biggest asset isn’t your product. It’s your perception.
In Episode 14 of Rebrand 100: The Podcast Series, Edmund Manasan unpacks the psychology of branding – how trust, emotion, and positioning drive purchasing decisions when stakes are high.
You’ll learn how brands across Canada responded during the U.S. tariff crisis, how emotional safety nets build loyalty, and why clarity in messaging and brand identity matters more than ever when wallets tighten.
Whether you're leading a startup, scaling an agency, or navigating uncertain times, this episode gives you the tools to shift perception and stay relevant.
Produced by ASTIGS Design Inc. – Creative-as-a-Service
💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today
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By Edmund ManasanIn an economic downturn, your brand’s biggest asset isn’t your product. It’s your perception.
In Episode 14 of Rebrand 100: The Podcast Series, Edmund Manasan unpacks the psychology of branding – how trust, emotion, and positioning drive purchasing decisions when stakes are high.
You’ll learn how brands across Canada responded during the U.S. tariff crisis, how emotional safety nets build loyalty, and why clarity in messaging and brand identity matters more than ever when wallets tighten.
Whether you're leading a startup, scaling an agency, or navigating uncertain times, this episode gives you the tools to shift perception and stay relevant.
Produced by ASTIGS Design Inc. – Creative-as-a-Service
💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today