The words “click to subscribe” may be one of the more immortalized of this generation… let’s face it, it’s everywhere!

Most of the time it’s a hook… to ensure that content garners someone’s attention not just once, but hopefully many times down the road…

But if we take a step above the “harmless” transaction of subscription… the economies in question quite literally change the moment actual currency enters the equation…

Yep, we’re talking subscription services this week… from the ubiquitous red envelop in every mailbox on your street (once upon a time) to vacuum-packed food cooked with a button-press so simple maybe you should have just had it cooked for you and delivered in the first place? 

So this week let’s take stock of where those credit card charge are actually going in $9.99 increments, while remembering to go hit “subscribe” on this show while you’re at it?