0:00 Transitioning to a Managerial Role
15:02 The Importance of Analytics in Leadership
17:02 Starting a Business and Overcoming Challenges
19:13 Identifying the Ideal Customer Profile
22:18 Demand Generation and Sales in a Start-Up
26:47 Using Customer Feedback to Improve the Business
28:19 Consulting and Fine-Tuning GTM Strategies
30:22 Working with Software Startups and Scale-Ups
31:56 The Role of a Revenue Architect
33:01 Advice for Women in Leadership
36:30 Avoiding Burnout in Sales
38:00 Quickfire Questions
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