In today’s episode of Road 2 Retail, the discussion centers around how to handle getting "The Call”.  The call in question is when your buyer calls you and tells you things are not going well, your brand is not meeting expectations, and action needs to be taken.  We discuss the importance of not going into a panic and how to think through and frame your response to the buyer's call or email.  If you understood and captured the buyer's expectations (including what success looked like) at the time of acceptance- you should not be surprised if you are tracking the data.  We will offer you a checklist to consider before engaging with your buyer.  Other points covered include:     • What questions to ask when you do speak with the buyer • Being proactive vs. reactive • Don’t take the call or email personally • What to include in your plan of action • The importance of follow up  Please follow Road 2 Retail on our LinkedIn page, YouTube, or Spotify.