This Week:  We pay a visit to the Cambridge Independent Business Awards' Start-Up of the Year 2024 - oral wellbeing experts Well:O!  

We sent our own Mike Rigby to meet co-founder Felix von Nathusius and Clinical Director Shelley Belgrove to chat about the Well:O story, the beautiful and decidedly non-clinical feel of their studio and how their model could do great things for a service economy such as the UK's where retail is disappearing from the high street.  

PLUS! Before we press pause for our Summer break, we give you a quick tease of a small sliver of the goodness yet to come! 

For more information about Well:O, visit: https://wellohello.co.uk/

To listen to the Eastern Promise back catalogue, and to contact us here on the podcast, visit our website here.

Eastern Promise is proud to be sponsored by Mills & Reeve.