As a freelancer working with clients, finding great ones is usually a trial and error process

This can be especially daunting with a service such as copywriting

John and Dave team up to talk about their experiences with both good and bad clients.

Especially… what separates them

John talks at length about establishing criteria.

Dave gives some red flags to look for.

In this episode you’ll find battle tested ways to sift through opportunities…

So you get paid.

Create lasting relationships.

Build a fun and fulfilling freelance business.

In this episode, you’ll discover:

* A one-step, pain-free method to steal back relief AND closure from freelance “editing” vampires

* The exact scale John uses to determine businesses who qualify for his services. So you can target and raise your own standards

* One critical mistake all newbie freelancers seem to make. Why you cannot always trust this kind of work, saving you years of frustration

* How clients can change when you charge higher fees.

* 3 short stories from famous entrepreneurs teach who to do business with…and who NOT to!

Mentioned:

* Derek Sivers

* Tim Ferriss

* Dan Kennedy

* Make Words Pay

Intro and outro backing music: Forever More by CREO

John McIntyre: John Mcintyre here, the Autoresponder Guy – I’m here with Dave Allan. Dave is a street magician copywriter, he’s been on the show before, you can check out those past episodes – wetalked about Donald Trump…sort of, and today we’re going to be talking about how to find great clients and avoid the shitty ones, and what the difference is. Because not all clients are equal, are they Dave?

Dave Allan: They are certainly not all equal, and when I got into copywriting, of course, people heard the story a couple of episodes ago about Gary Halbert and how I got into copywriting – one of the first things I learned when I started investigating Gary Halbert more in-depth-ly and learned who he was I heard this mantra of “Clients Suck”. He even wore a hat or a shirt to many seminars perhaps, because I haven’t seen them all, with that emblazoned on the hat or the t-shirt. So that was the first time I sort of heard stuff like that but to be honest, in all the different jobs I’ve had over the years, since I started working since I was 17 – then there was definitely very broad strokes between the people you never wanted to deal with again and the people you didn’t mind dealing with almost every day. I think that is something we can talk about here today. How to ward off some of those other people and how to embrace those people who are awesome, that you want to work with for a long time.

John McIntyre: It’s an interesting point actually as I’ve been doing this for the last four or five years – some clients are great, perfectly on time, they don’t care – they’re not fussed, about the total amount, they just really want to work with you. Part of this, the caveat here is that you need to be a good copywriter – if your copy sucks it’s going to be hard to get the really good clients – so let’s assume that you can write good copy – then you’re in a position where lots of businesses could get value, therefore you have lots of people that are going to want to work with you if you market yourself properly.